CRO Manager: Conversion Strategy & Personalisation Lead

Culligan provides premium water solutions for homes and businesses throughout the United Kingdom and beyond. With a presence in 90 countries and service to more than 50 million customers each year, the company excels in advanced filtration and hydration technologies. This position belongs to the expanding global Digital team dedicated to shaping high-impact personalisation and growth initiatives across multiple websites.

As a CRO Manager at Culligan, you will own the full conversion optimisation strategy and roadmap. You will drive funnel analysis, build an experimentation framework and deliver measurable lifts in conversion performance across domains. Additionally, you will partner closely with eCommerce and Performance Marketing leaders. You will design and govern A/B, multivariate and personalisation tests while ensuring governance, documentation and commercial impact remain at the centre of every initiative.