CRM Strategy Lead - Veeva & Data Excellence

Boehringer Ingelheim GmbH in Ireland seeks a CRM Lead to shape and deliver the UK & Ireland CRM strategy for the Animal Health business. You will act as the CRM SME for Veeva, shaping the roadmap, governance, and data quality while collaborating with Global teams to maximise CRM value.

The role emphasizes strategic ownership, cross-functional collaboration, and driving adoption of new CRM capabilities to support commercial objectives and customer engagement across the organization.