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CRM Marketing Executive - Maternity Cover
Posted 18 hours 39 minutes ago by TEG
Ticketek UK
With over 40 years' experience ticketing the biggest live events and venues in Australia, New Zealand, the UK, Singapore, the Philippines and Malaysia, Ticketek is the leading ticketing partner to the sport and live entertainment industry and operates the UK's most advanced multi-channel ticket sales and distribution network.
About the role
We have an exciting opportunity for a CRM Marketing Executive to join our London based team on a 9-12 month Fixed Term Contract, Maternity cover basis!
Customer Relationship Management (CRM) is the process of managing interactions with existing and prospective customers during a sales process. Interactions are commonly through email, text and push notifications. Through these interactions, you will be able to understand more about the customers and their behaviours. Your role will be to successfully create, deliver and report on all our high-quality email and push marketing campaigns.
Our CRM Marketing Executive is responsible for the end to end management and production, delivery and analysis of email, SMS, and push notification campaigns with a focus on driving efficient processes and improving customer engagement and long-term sales.
As our CRM Marketing Executive you will:
Have day-to-day management of CRM Campaigns, from the initial briefs to content, targeting, data selection, campaign deployment and reporting
Develop a testing strategy to identify how to get optimum email/SMS/Push results
Analyse high-quality CRM marketing campaigns
Ensure we maximise the lifetime value of our customers, by delivering the smartest, best in class CRM experience
Maintain a deep understanding of your region's members, behaviours and response patterns and sharing this with wider teams (in marketing and across the business)
Use Microsoft Excel with confident data skills
Use SQL (to a basic level)
Use Braze, Snowflake, Tableau or similar analytical/database environments (to a basic level)
Use HTML, basic coding and editing
Data-driven decision making and A/B testing
Support our 'test and learn' approach to optimise communications effectiveness
Liaise with the marketing team on promotional plans in order to convert, reactivate and retain members.
Advise, support, and train clients on CRM implementation and best practices
Manage project-based tasks such as designing new customer journey flows, brainstorming new CRM ideas, and improving data quality
Problem-solve technical challenges, including handling backend integrations and troubleshooting CRM-related tech issues
Collaborate with the Braze tech team for training and staying updated on platform enhancements.
We're looking for someone with:
Previous CRM marketing experience
Experience in creating email campaigns and newsletters
Experience in creating SMS and/or push notification campaigns (preferred)
Results driven experience
An ability to adapt and take on new responsibilities
Excellent communication skills
Working for TEG and Ticketek UK
Our people enjoy a wealth of benefits including:
23 days annual leave plus Birthday leave
Enhanced pension contributions, sick and family leave
Complimentary tickets
Recognition Awards
Employee Assistance Programme
Social Events
At TEG abalancedworkforce where everyonebelongs, supported by processes and policies whichadvocatethis is the heart of our strategy. We therefore welcome applications from all suitably-qualified candidates, irrespective of gender, disability, marital or parental status, racial, ethnic or social origin, colour, religion, belief, or sexual orientation.
We want to make sure our recruitment processes are accessible and inclusive for all people. If there's any adjustments that need to be made to ensure you have a fair and equal experience in our recruitment process, please advise us when scheduling your interview.
Please know you must have the right to work in the UK to be considered for this role.
If we've just described you, then please apply by sending your CV, cover letter and your salary expectations to us.
No Agencies at this time, please
TEG
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