CRM Marketeer

In a world where hearing protection is essential for health and well-being, Alpine Hearing Protection plays a crucial role making healthy hearing accessible to everyone. With a strong commitment to innovation, comfort, and quality, Alpine develops premium hearing protection solutions for a wide range of applications. As a leading brand in the industry, Alpine offers specialized products for musicians, motorcyclists, festival-goers, children, and professionals exposed to high noise levels. Our team of experts continuously pushes the boundaries of technology to create high-quality, user-friendly solutions that enhance everyday life. With a presence in over 65 countries, Alpine is dedicated to protecting hearing worldwide-because sound is precious.

'Taking care of your ears should be as simple as brushing your teeth. Our goal is to set new standards for hearing protection, ensuring a better sound experience for everyone.

- Arthur van Keeken, Chief Executive Officer

About Alpine as a company

Alpine Hearing Protection is a leading global brand specializing in high-quality hearing protection solutions. Alpine was founded in 1994 by Bert van Beek, his daughter Lisette, and Peter de Roode. With Bert's experience in hearing protection and the marketing background of Peter and Lisette, they set out on a mission to raise awareness about hearing damage. With a strong commitment to innovation, comfort, and safety, Alpine develops premium products that cater to a wide range of industries and consumer needs. From musicians and motorcyclists to festival-goers, children, and professionals exposed to high noise levels, Alpine provides tailored solutions to protect hearing without compromising sound experience.

Alpine's extensive product portfolio includes award-winning hearing protectors such as the Alpine PartyPlug, MotoSafe, SleepDeep, and MusicSafe, each designed to offer maximum comfort and effective noise reduction. The brand has built a strong reputation for quality and reliability, earning recognition and certifications from leading safety organizations.

With a dedicated team of specialists, Alpine continuously pushes the boundaries of technology, focusing on research-driven product development and customer-centric design. Their mission is to make healthy hearing accessible to everyone, and they won't rest until hearing protection becomes second nature. By making next-level hearing protection available for every situation and every type of ear, Alpine is building a new generation of healthy hearing.

Operating in over 65 countries, Alpine has a strong international presence, with products available through online marketplaces (such as Amazon and ), specialty retailers, and major distributors. The company is focused on global expansion, aiming to strengthen its position as a leader in hearing protection while continuing to grow in new markets. Alpine is also enhancing its direct-to-consumer experience through its own webshop, backed by an innovative lab dedicated to product development. The company fosters a dynamic and collaborative culture that drives continuous improvement. With key leaders like Maurice Barten (formerly of Jumbo) and Arthur van Keeken (from Nestlé), Alpine is powered by top-tier talent committed to achieving long-term growth and success.

About the role: CRM Specialist

Your primary responsibility will be to develop and execute a CRM strategy that transforms buyers into loyal customers. While some initial loyalty efforts have been made within CRM, it's now time to establish a strategic foundation that supports Alpine's continued growth.

Your key responsibilities include:

• Building our CRM strategy from the ground up, leveraging customer insights and identifying new business opportunities in the hearing protection market.
• Drive sustainable growth of our customer database through targeted acquisition campaigns and retention strategies
• Creating and implementing an integrated communication approach across email, web, social, and other channels that resonates with our diverse customer base. You'll introduce advanced segmentation to enable true personalization.
• Designing and launching customer journey communications that reflect key moments in the hearing protection journey and the customer lifecycle.
• Working together with copywriters and designers to ensure they produce compelling content that fits the email flows and communication strategies you've developed.

What are we looking for in you as an CRM Specialist?

• Proven CRM experience: You have multiple years of experience with CRM in an e-commerce environment and are able to both formulate and implement a strategy. Your main focus has been on loyalty and commercial campaigns.
• Results-driven mindset: You are a results-oriented professional with a data-driven approach to decision-making. You have the skills to identify key opportunities and implement strategies that improve webshop performance and drive revenue growth.
• Collaborative & resilient: You're energetic and an excellent communicator, as you'll be working closely with others in a project-based environment. You know how to bring people along with your ideas, but also how to deal with setbacks and change. Alpine is growing rapidly, and change is a constant - your entrepreneurial mindset helps you navigate this dynamic environment with confidence and adaptability.

What does Alpine offer you as an CRM Specialist?

• A salary dependent on knowledge and experience, up to € 65.000,- a year.
• Good opportunities for personal development and training budget.
• Be part of a fantastic, ambitious team with many annual outings, such as a sailing trip, company overnight, Christmas party and more.
• Free tickets for the many great races and festivals where Alpine is present.
• Free lunch twice a week at the office.
• Weekly free company workout