CRM Manager

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JOB BAND: D
CONTRACT TYPE: Permanent, Full-time
DEPARTMENT: BBC Studios - Global Markets
LOCATION: London, Television Centre - Hybrid
PROPOSED SALARY RANGE: £48,700 - £52,000 + London Weighting (£5,319) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application - though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world's most sought-after TV, audio and digital content. Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

PURPOSE OF THE ROLE
The CRM Manager (EMEA) is responsible for being the lead on our B2C & B2B CRM strategy and managing CRM campaigns for our core channels and services across EMEA markets.

The vision for the CRM team is to leverage world renowned content and data to deliver personalized experiences for consumers and customers, that builds deeper relationships and develops commercial opportunities for the business.

WHY JOIN THE TEAM

This is more than a CRM role-it's a chance to shape how audiences across EMEA engage with one of the world's most iconic media brands. You'll join a collaborative, curious, and forward-thinking team that values autonomy, innovation, and continuous learning. With exposure to diverse markets, evolving strategies, and cutting-edge tools, you'll grow professionally while making a real impact. It's a role where your ideas matter, your development is supported, and your work resonates globally.

YOUR KEY RESPONSIBILITIES AND IMPACT:

• CRM Campaign Management: Lead and support the delivery of targeted CRM campaigns across B2B and B2C, ensuring alignment with business objectives and compliance with BBC guidelines whilst overseeing campaign quality, issue management, and stakeholder engagement to maximise impact.
• Strategic Planning and Execution: Execute the CRM strategy across EMEA markets, identifying trends and opportunities through data analysis. Drive strategic projects and embed CRM thinking across marketing functions.
• Data Analysis & Customer Insights: Develop and refine segmentation models and campaign reporting using tools like Tableau and optimise customer data management and performance tracking to enhance commercial value.
• Leadership and Collaboration: Collaborate with internal stakeholders and CRM managers to ensure cohesive delivery and continuous improvement and inspire and guide the CRM team, fostering innovation and best practices.
• Technology and Training: Advise on CRM platforms including Salesforce Marketing Cloud and related tools and ensuring effective system usage through training and support, while developing cost-efficient solutions.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL

• Strong experience within an email marketing role, preferably within the TV/media sector.
• Extensive experience with Salesforce Marketing Cloud or similar CRM platforms (e.g. Braze).
• Experience with Adobe Photoshop.
• Data & analytics literate.
• Strong knowledge of Data Protection regulations across EMEA region and best practice.

DESIRED BY NOT REQUIRED

• Understanding of the BBC and its place in the media market.
• Experience of delivering multi-channel marketing automations and user journeys.
• Understanding and experience of editorial compliance and Fair-Trading policies.

NEXT STEPS
We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

Information at a Glance This is your BBC

At the BBC you can create and innovate in an inclusive environment while contributing to some of the world's best loved content, and the BBC's mission to inform, educate and entertain.

Find out more about BBC Studios Life at BBC Studios

• A flexible 35-hour working week with 26 days annual leave (plus bank holidays) and the option to buy an extra five days.
• Defined pension (up to 10% employer contributions).
• Caring and parenting support, 24/7 remote GP access, life assurance and accident benefit.
• BBC Studios is a world leader in operating sustainably both on and off screen. Find out more about BBC Group's science-based Net Zero targets here .
• Career development in a values-led purpose-driven culture.

Benefits may vary if you are joining on an FTC basis.

Learn more about life at the BBC and our values in our candidate pack.

Candidate pack You belong

We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.

We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

Find out more about diversity, inclusion and belonging in our strategy below.

Diversity, inclusion & belonging strategy Disability confident

We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we'd be happy to discuss:

BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: , registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.