CRM Lead - Premium Wellness Brand (Growth & Loyalty)

Up World in East Sussex near Brighton is seeking a CRM Director to own the CRM strategy for a subscription-driven wellbeing brand. You'll manage a database of roughly 700k customers and shape journeys for prospects, customers, and subscribers, focusing on LTV, upsell and retention.

You will lead a five-person team across UK, US and Europe, design future structure, mentor staff, and work with the customer experience lead to align tech stack and operations.