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CRM Campaigns Lead - Data-Driven Student Recruitment

Posted 1 hour 30 minutes ago by Birmingham City University

£60,000 - £80,000 Annual
Permanent
Full Time
Other
England, United Kingdom
Job Description
A prominent educational institution in the UK is seeking a creative CRM Officer to join their ambitious team. This role involves designing data-driven CRM campaigns aimed at engaging prospective students, particularly the competitive 17-24 age group. Responsibilities include generating captivating content, monitoring campaign effectiveness, and working with departmental teams to enhance communication strategies. Strong copywriting skills, CRM experience, and a good understanding of GDPR are essential. A great opportunity to influence student engagement and application processes.
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