CRM Brand Specialist

We are looking for a CRM Brand Specialist to join our Digital team here at Harrods. This new position will be essential in unlocking and supporting major growth potential within our Partnerships and CRM divisions.

About the Role

The CRM Brand Specialist will lead the roadmap to help build the new CRM landscape for our brand partners and support the alignment of strategies between teams to achieve maximum commercial and marketing success.

You will also:

1. Ensure campaigns are delivered on time and lead productive consultation meetings with brands and partners to support their initiatives in line with our CRM objectives.
2. Respond to client briefs with bespoke solutions, collaborating with the CRM team to deliver best-in-class media solutions across the CRM portfolio.
3. Ensure plans are delivered on schedule, reported on, and that commercial targets are prioritized.
4. Work across both our BAU and Lifecycle/Retention strategies across all channels (Email, SMS, Push, Direct Mail).

About You

The ideal candidate will have experience working with brands and partnerships, supporting brand partner marketing strategies, and operating with commercial insight and acumen.

It is important that you have a good understanding of ESPs, Google Analytics, and reporting on KPIs across channels.

You will also have:

• Experience in project management and being highly organized to manage a busy calendar.
• Excellent communication and organizational skills to confidently lead discussions with stakeholders.
• Knowledge of email best practices and GDPR compliance.
• Experience developing and maintaining relationships to unlock resources and achieve objectives.

About Us

Harrods is one of the world's leading luxury department stores, becoming a destination for top designers and sought-after brands globally. Our mission is to make visiting our iconic Knightsbridge store an inspiring shopping experience.

Our Promise to You

We aim to help you achieve remarkable things for our customers. We offer a friendly environment, abundant opportunities, and support to build an exceptional career. Benefits include a competitive salary, pension, flexible working, 25 days' holiday plus your birthday off, up to 33% in-store discount, and a travel season ticket loan.

Uniquely You

We value individual strengths and believe in growth potential. We welcome applications from diverse backgrounds and experiences. Our culture celebrates authenticity and uniqueness. To learn more about us, search on social media.