Creative Marketing Manager

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Group is a leading global travel service provider comprising Ctrip, Skyscanner, and Qunar.

Across its platforms, Group integrates travel resources from industry partners and helps travelers worldwide pursue the perfect trip with exceptional travel products and services.

We have four Customer Service Centres for established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.

With more than 30,000 employees across 30 countries in Asia, Europe, the Americas, and Oceania, we strive to expand our global markets and aim to be the world's leading and most trusted family of online travel brands, dedicated to delivering the perfect trip at the best price for every traveler.

The Role:

We're seeking a creative strategist to join our London team and lead the development of high-performing, locally relevant marketing assets across digital channels. This role is at the intersection of creativity, data, and culture-helping shape campaigns that resonate in key European markets and drive results for a fast-moving travel brand.

In this Role, you'll be responsible for:

• Leading the creation of performance-optimized marketing assets for social media, paid ads, email, app stores, and other digital channels
• Developing market-specific creative adaptations for UK, Italian, and Spanish audiences
• Establishing and maintaining brand visual guidelines for rail marketing
• Adapting global campaigns to resonate with local markets while maintaining brand consistency
• Staying current with regional trends, holidays, and platform behaviors to inform creative direction
• Collaborating with local teams and agencies to ensure cultural relevance

What you'll Need to Succeed:

• 5+ years of experience in performance-driven creative marketing, preferably in travel or e-commerce
• Proven track record of developing converting marketing creatives
• Strong understanding of Meta and TikTok advertising best practices
• Experience with creative testing methodologies and optimization
• Excellent collaboration skills to work with designers, copywriters, and market teams
• Working knowledge of Italian or Spanish
• Experience in marketing within UK/European markets
• Background in travel or transportation industry

Why Group

We offer a platform to unleash your full potential and drive global impact. Our international team embraces an open and inclusive culture that supports and respects team members both in and out of the workplace. Whether it's a career or life trip, at Group, you can define your journey by setting goals and celebrating your progress.

What's more?

• Our rapid global growth offers abundant career opportunities across various levels and functions
• Internal transfers and a global job rotation program enable you to pursue a worldwide career and make a global impact
• We provide learning opportunities to develop leadership, soft skills, and professional expertise
• Flexible work arrangements are encouraged
• Enjoy company-sponsored celebrations and activities during holidays, birthdays, and team events

Click here to learn more about what makes Group a leading global travel service provider.

Click here to discover more job opportunities and learn how your career and life can flourish with us!