Creative Account Director Mat Cover 12 months

Creative Account Director Mat Cover 12 months

Watford, UK

Hogarth is the Global Content Production Company. Part of WPP, Hogarth partners with one in every two of the world's top 100 brands including Coca Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever changing world of today's content experience.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

What does a Creative Account Director do at Hogarth? The role

The role Account Director (AD) for TJX Activation is a knowledgeable and trusted Client lead. Accountable for end to end project delivery, management of client and agency relationships. They lead a large, diverse, and dynamic team of 11 people. Large team management is vital to this role. They are responsible for operational discipline, delivery, resource optimisation, and profitability management across the TJX Activation account. You are the key point person for the projects you are leading and are responsible for delivering on time, on specification, and on budget.

You possess problem solving skills, have a passion for production, marketing, and advertising, and a desire to learn. Highly organised and accountable, you build trusting Client and team relationships, collaborate across multi disciplined teams, and draw on the expertise of Hogarth's resources and capabilities. You ensure we execute flawlessly.

Key areas of responsibility

• Responsible for managing the day to day client relationship with a focus on Client
• Oversee the on time delivery of projects and ensure the smooth delivery and swift resolution of issues to maintain client confidence in Hogarth's capabilities to
• The key day to day Client Delivery contact with internal client teams, and all associated Hogarth teams.
• Understanding of client's needs to deliver high satisfaction levels and share feedback with wider team and elevate any delivery concerns to Senior Account Director / Global Client
• Act as the primary client contact for project delivery, structuring regular status and communications with clients, defining scope and approach, setting and managing expectations and deliverables, and troubleshooting issues as they
• Work with client brands and agencies to ensure a clear understanding of production brief deliverables, and timeline for each project and relay those details to other members of the team as necessary.
• Accountable for ensuring all team members are aware of timelines and
• Partner with Client Services, Production, and Finance to ensure a smooth process, proper resource allocation, and a superior result.
• Develop and maintain high levels of team effectiveness, trust, communication, collaboration, productivity, diversity, engagement, and ensure the team feel personal accountability for deliverables and projects.
• Demonstrate strong collaboration skills with internal agency teams and key external partners to ensure quality and adherence to production guidelines for key deliverables
• Work collaboratively with all internal team members to facilitate the process of developing effective strategies and briefs that lead to great work.

Process

• Manage medium to complex projects independently and with a team, from initiation through to completion.
• Understand and anticipate client needs, taking them into account when framing and making delivery decisions.
• Possess an understanding of project and client management techniques and bring process innovation to how we manage our engagements.
• Manage client objectives, budget, expectations, deliverables, and timelines and communicate changes/direction to team members.
• Keep projects on track through clear team status, task lists, timing schedules, risk register, trackers, status, and contact reports.
• Participate actively and knowledgeably articulate status internally and during client
• Leverage our on site, onshore, offshore network to deliver great work in the most efficient and effective way.
• Identify improvements to existing workflow and
• Identify potential project risks and develop contingency plans and if needed, elevate to Senior Account Director / Global Client Lead.
• Review team structure and resources on an ongoing basis to ensure client is serviced
• Ensure the highest quality is always delivered to
• Oversee end to end management of projects across the Activation team, including coverage during absences.

Leadership

• Create a culture of fresh thinking, collaboration, respect, equality, diversity, and inclusion, with a focus on learning and growth.
• Contribute to Hogarth's culture by exhibiting ownership, professionalism, passion, and leading by example.
• Take ownership and find solutions, whilst supporting the wider team by removing any barriers to success.
• Retain the best
• Provide leadership and mentorship to the
• Conduct weekly 121s, annual reviews, and quarterly check ins with team
• Facilitate weekly team meetings.
• Provide training and onboarding
• Act as an escalation point for the
• Oversee operational planning for the
• Responsible for recruitment/booking: Sourcing and onboarding permanent and freelance resources.
• Support the Global Client Lead with the strategic direction of the
• Demonstrate strong commercial abilities and business and financial
• Own project budgets and tracking of all ongoing costs throughout project lifecycle, reconcile estimates to actuals on all projects, and resolution of budget discrepancies between disciplines, vendors, and clients.
• Manage POs, financial reporting, tracking, against all project
• Manage financial aspects of assigned accounts including development of SOW and change orders, estimates, profitability analysis, and utilization, working with Finance where appropriate.
• Responsible for monthly billing and tracking of all production
• Ensure a thorough understanding of commercial arrangements, and SLA's across assigned accounts and ensure specific details are understood by the broader
• Protect
• Proactively seek and identify new revenue opportunities across your
• Support the raising of jobs for retainer fees and additional resources/projects.

Requirements You will be managing up to 10 people directly, therefore, team management experience is a must have.

• Project / Client management related experience within an interactive or integrated agency, with a good understanding of content marketing implementation processes across all key channels, including digital, video, content, social
• Good understanding of the creative development process, content production, technology, quality assurance testing, and marketing methodologies.
• Ability to manage complex projects with varying components, demonstrating ability to deliver on time and on budget.
• Experience of building solid client
• A professional, calm, approachable demeanor, and the ability to thrive in a dynamic highly matrixed agency environment.
• Ability to effectively manage multiple projects and relationships cross functionally.
• An appreciation for how great work gets done and a commitment to ensuring flawless execution and delivery.
• Proven ability to collaborate with dynamic cross functional teams to deliver on
• Demonstrates an ability to solve problems with the solution that works for all stakeholders without compromising the quality of the deliverables or the
• Must be commercially astute able to build scopes, create budgets, and track
• Strong client relationship skills including presenting to clients and the ability to think on your feet.
• Proficiency with Microsoft Word, Excel, PowerPoint, online project management/ collaboration/ticketing tools e.g. Workfront, Trello.
• Interest and experience in using AI within the creative
• In house client side
• Retail
• Creative

Our Hogarth Values Hands on . click apply for full job details