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Content Marketing Manager
Posted 9 days 10 hours ago by Minut
What you'll do
Build and own a content strategy that aligns with our demand gen funnel, product roadmap, and business goals.
Create and repurpose engaging content across the funnel - from thought leadership to community building to SEO-focused blog posts.
Partner closely with Product Marketing to support launches, lifecycle campaigns, and audience expansion efforts.
Collaborate with Sales to deliver targeted outbound assets, video content, short-form enablement, and more to improve win rates.
Contribute to our lead nurture strategy, creating content that drives MQLs, SQLs, and pipeline velocity.
Lead and manage content creators, freelancers, or agency partners.
Implement SEO and CRO best practices to grow our organic footprint and conversion rates.
Use AI tools to prototype, iterate, and scale content production - testing what works without losing brand voice.
Track content performance and tie metrics back to revenue and pipeline impact using tools like GA4 and Hubspot.
Stay plugged into industry trends across short-term rentals, proptech, and hospitality.
What you bring
5+ years of B2B content marketing experience, ideally in SaaS, PropTech, or hospitality tech.
A proven ability to lead content strategy, execution, and measurement across channels and formats.
A strong grasp of revenue marketing - you think in terms of pipeline, conversion, and buyer journeys.
A knack for translating technical concepts into clear, engaging content that drives action.
Experience partnering with Sales, Product, and Marketing teams to achieve shared goals.
Curiosity and confidence experimenting with AI tools to scale high-quality content.
Excellent project management and communication skills.
Bonus: Experience working in international markets or with localized content.
The team you'll join
Benefits
Co-ownership - you'll receive an equity stock options package. If the company value increases, so does the value of your stake.
Learning - Be part of an environment highly focused on knowledge and developing new skills.
Wellness grant - You may use up to £50/month towards any wellness-related activities, such as gym membership or sports activities.
A hybrid working policy (at least 2 days per week from our London office).
UK workplace pension scheme.
Bike-to-work and workplace nursery schemes.
Off-site - Company-wide retreat in beautiful locations.
Minut
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