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Content Marketing Manager

Posted 9 days 10 hours ago by Minut

Permanent
Not Specified
Marketing & PR Jobs
London, United Kingdom
Job Description
The role
What you'll do
  • Build and own a content strategy that aligns with our demand gen funnel, product roadmap, and business goals.

  • Create and repurpose engaging content across the funnel - from thought leadership to community building to SEO-focused blog posts.

  • Partner closely with Product Marketing to support launches, lifecycle campaigns, and audience expansion efforts.

  • Collaborate with Sales to deliver targeted outbound assets, video content, short-form enablement, and more to improve win rates.

  • Contribute to our lead nurture strategy, creating content that drives MQLs, SQLs, and pipeline velocity.

  • Lead and manage content creators, freelancers, or agency partners.

  • Implement SEO and CRO best practices to grow our organic footprint and conversion rates.

  • Use AI tools to prototype, iterate, and scale content production - testing what works without losing brand voice.

  • Track content performance and tie metrics back to revenue and pipeline impact using tools like GA4 and Hubspot.

  • Stay plugged into industry trends across short-term rentals, proptech, and hospitality.


What you bring
  • 5+ years of B2B content marketing experience, ideally in SaaS, PropTech, or hospitality tech.

  • A proven ability to lead content strategy, execution, and measurement across channels and formats.

  • A strong grasp of revenue marketing - you think in terms of pipeline, conversion, and buyer journeys.

  • A knack for translating technical concepts into clear, engaging content that drives action.

  • Experience partnering with Sales, Product, and Marketing teams to achieve shared goals.

  • Curiosity and confidence experimenting with AI tools to scale high-quality content.

  • Excellent project management and communication skills.

  • Bonus: Experience working in international markets or with localized content.


The team you'll join
Benefits
  • Co-ownership - you'll receive an equity stock options package. If the company value increases, so does the value of your stake.

  • Learning - Be part of an environment highly focused on knowledge and developing new skills.

  • Wellness grant - You may use up to £50/month towards any wellness-related activities, such as gym membership or sports activities.

  • A hybrid working policy (at least 2 days per week from our London office).

  • UK workplace pension scheme.

  • Bike-to-work and workplace nursery schemes.

  • Off-site - Company-wide retreat in beautiful locations.

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