Content Designer

Content Designer
Location: Telford (with occasional UK travel)

Umbrella Rate: £410.00

Clearance: BPSS and SC Eligible

We are seeking a talented and user-centred Content Designer to join our team and help shape clear, accessible and effective digital services for citizens across the UK. Working within a public sector environment, you will play a key role in designing content that meets user needs, supports policy outcomes, and aligns with Government Digital Service (GDS) standards and accessibility requirements.

What you'll be doing:
. Work within a multidisciplinary team to design and deliver high-quality content for digital services
. Create user journeys, guidance, help content and transactional content that customers can act on with confidence
. Translate complex, legislative and operational information into plain English
. Use evidence from user research, analytics and service performance data to improve content and customer outcomes
. Take part in discovery, Alpha and beta activities to help shape future service direction through content design
. Collaborate with policy, legal and operational colleagues to keep content accurate and aligned with statutory obligations
. Help develop content patterns and reusable approaches for wider use across the Income ecosystem
. Support content assurance by contributing to GDS assessments and standards assurance activities
. Champion accessibility, inclusivity and plain English throughout the programme

What you'll bring:
. Experience designing content for complex digital services (ideally in government, financial or other regulated environments)
. Strong user-centred design principles and the confidence to make evidence-based decisions
. Experience with content reviews, audits and iterative improvement based on user needs and research findings
. The ability to work effectively in agile, multidisciplinary teams
. Excellent stakeholder management-comfortable building relationships across business and technical groups
. Credible communication across policy, legal, operational and digital delivery professionals
. A strong understanding of accessibility standards and plain English writing
. Experience balancing user needs, business requirements and policy constraints when creating content
. Confidence challenging assumptions and influencing decisions using user insight
. Commitment to mentoring colleagues and supporting the content design community

Additional information:
. Monthly travel UK (2 days each month) to support workshops, research activities or programe activities in the UK.

If you receive suspicious outreach claiming to be from us, please contact us via the ManpowerGroup website.