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Content & Channels Manager
Posted 2 hours 59 minutes ago by Primark Stores Limited
In your role, you'll collaborate with different people across a range of skillsets. Here's a flavour of your day to day:
- Digital Channel Ownership & Governance: Own and manage all internal digital channels (ZING app, Your Voice/Peakon, screens, email, career sites), establishing clear governance, standards, and alignment with brand, tone, and strategy.
- Global Editorial & Content Leadership: Lead the global content strategy and editorial calendar, ensuring high quality, audience first storytelling that drives engagement, advocacy, and awareness of business priorities.
- Content Standards & Cross Functional Collaboration: Embed consistent content formats, workflows, and standards across markets while partnering with key functions (Brand, HR, Digital, Sustainability) to create impactful campaigns.
- Performance & Channel Optimisation: Drive continuous improvement in UX, accessibility, adoption, and engagement, using analytics and insights to optimise content, channels, and investment decisions.
- Strategic Partnerships & Integration: Collaborate with internal teams, platform owners, and external stakeholders to align messaging, leverage technology, and enhance the overall colleague communication experience.
- Leadership & Capability Building: Lead and develop the Content & Channels team, strengthening in house content capability, improving ways of working, and reducing reliance on external agencies while maintaining high standards.
- Digital Strategy & Platform Expertise: Extensive experience leading digital content and channel strategies, with strong knowledge of internal communication tools and corporate digital ecosystems.
- Governance & Standards Development: Proven ability to establish and manage content frameworks, tone of voice, and governance models that ensure consistency and quality across channels.
- Data Driven Optimisation: Skilled in using analytics and insights to drive measurable improvements in engagement, adoption, and overall channel performance.
- Stakeholder & Partnership Management: Strong influencer able to collaborate effectively across functions, senior leadership, and external partners to deliver aligned outcomes.
- Leadership & Capability Building: Demonstrated experience in leading, coaching, and developing teams, while building internal capability and reducing reliance on third parties.
- Innovative, Audience First Mindset: Strategic, commercially aware, and curious about digital trends, with a passion for clear, engaging communication and delivering impactful colleague experiences.
People are at the heart of what we do here, so we provide the right environment to perform at your very best. The package includes:
- Healthcare, pension, and potential bonus.
- 27 days of leave, plus bank holidays and the option to buy five additional days.
- Tax Saver Tickets, fitness centre access, and a subsidised cafeteria.
If you need any reasonable adjustments or have an accessibility request during your recruitment journey-such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology-please contact our talent acquisition specialist.
All offers of employment are subject to background checks, including right to work, reference education, and (for some roles) criminal and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.
Primark Stores Limited
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