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Consumer Intelligence Manager

Posted 2 hours 23 minutes ago by Japan Tobacco International AG

Permanent
Not Specified
Sales & Marketing Jobs
Luzern, Dagmersellen, Switzerland
Job Description

Position:

The mission of the Strategic Insights department is to proactively provide real consumer, brand and trade data and insights, generate hypotheses and connect and translate these into strategies to help drive the business. The role of Consumer Intelligence Manager reports to a SI Lead Manager and provides support to the business and closely collaborates across Marketing, Sales, Finance and other departments.

Responsibilities:

As the Consumer Intelligence Manager, you will

  • Manage all qualitative and quantitative consumer research studies, including ad-hoc and continuous tracking projects and translate data to insights
  • Drive Consumer Centricity and collaborate across departments
  • Connect the dots and identify insight gaps and needs to build local consumer research strategies accordingly
  • Act as a trusted Business Partner and leverage data from different touchpoints to develop automated workflows for real-time insights and reporting
  • Provide support to the SI team and other stakeholders with ad-hoc analysis and requisite presentations for internal meetings and key strategic peaks during the year

Requirements:

  • University business degree or equivalent educational background in Marketing. An MBA or equivalent education is desirable.
  • Sound experience in the FMCG industry with market research; Solid background in qualitative and quantitative marketing research techniques and latest digital measurement tools at consumer & trade level
  • Data analysis, statistics & forecasting skills are a plus,
  • English fluent, any local language desirable
  • Knowledge of MS Office, SPSS, Power BI, SQL or any other database administration

What to expect:

Expect wellbeing initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a unique family leave policy.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.

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