Community Manager

About The Role

The Community Manager plays a key role in enabling One Vinarchy. Reporting to the Content & Publishing Lead this position will be responsible for building, nurturing and engaging Vinarchy's digital communities across social media platforms, managing day-to-day community interactions, strengthening relationships with consumers, and ensuring brands show up consistently and meaningfully in online conversations.

Key Responsibilities

• Manage daily community interactions across social platforms (e.g., Meta, TikTok, YouTube), responding to comments, messages, tags and mentions with a consistent, brand aligned tone of voice.
• Escalate sensitive or high risk comments through appropriate internal pathways and uphold community guidelines across platforms.
• Implement engagement tactics that strengthen community loyalty and increase positive sentiment.
• Track and report on community sentiment, emerging conversation trends, brand mentions and relevant social topics; identify opportunities for proactive engagement or real time moments.
• Provide community insights to the Content & Social Lead to inform content planning and optimisation.
• Assist with publishing and scheduling social content in line with content calendars; adapt copy/content for platform nuances where required.
• Support influencer and creator engagement by engaging with posts featuring Vinarchy brands and helping maintain relationships through timely, thoughtful interaction.
• Respond to product queries/FAQs and customer care enquiries in line with guidelines and escalation processes; compile regular community insights and recommend improvements to engagement strategy.

Your Experience / Capability

• Experience managing online communities, social media channels or customer engagement within a brand, agency or FMCG environment.
• Strong understanding of social media behaviour, platform features and community norms.
• Strong written communication and copywriting skills tailored for digital interactions.
• Understanding of digital analytics and social media performance metrics.
• Experience with social scheduling tools; experience with CRM/social care tools advantageous.
• Ability to use scheduling tools, social management platforms and basic content creation tools (e.g., Canva).
• Experience with influencer/creator ecosystems beneficial.
• Degree in Marketing, Communications, Digital Media, PR, or equivalent experience.

Behaviours

• Ability to operate effectively in a changing environment.
• Strong collaboration and communication skills.
• Detail focused, proactive and eager to learn.
• Alignment to Vinarchy values and ways of working.
• Positive, proactive and passionate about social media and digital communities; strong conflict resolution skills; self motivated with high attention to detail.