Communications Manager (Maternity Cover)

The Communications Manager plays a key role in increasing the reach, visibility, and impact of the organisation s work. The post-holder will lead on creating high-quality, audience-focused communications across digital platforms, ensuring all content reflects the organisation s values, brand, and strategic priorities.

Working closely with colleagues and sector stakeholders, the role involves managing social media, newsletters, and the website; supporting events and campaigns; and communicating the impact of the NBO and NBAS within the newborn and perinatal field. The successful candidate will combine creativity, strong organisational skills, and sector awareness to deliver engaging, relevant, and impactful communications.

Suitability

This is a part-time, maternity-cover post. We welcome applications from individuals in a range of professional circumstances, and appointment will be based on the candidate who best meets the requirements of the role.

The suggested working pattern is hours per week. This could be delivered across 2 3 days, or through shorter hours spread across more days, subject to discussion at interview.

The role may suit a practising clinician seeking to combine this post alongside clinical work, or an individual with communications experience in a health service, voluntary sector, or charity setting.

For more information about the post and informal discussions, please contact Inge Nickell, Director of the Brazelton Centre UK.

Job Description

The following job description provides an overview of the key duties of the role. The post-holder may, on occasion, be required to undertake other reasonable tasks as requested to support the organisation s work.

1. Digital and Communications Platforms Management

• Social media planning: Develop and follow a social media content plan that includes a range of content types (promotional, engagement, inspirational), reflects the organisation s strategic goals, and is tailored to the audience s needs to ensure content is relevant, targeted, and impactful.
• Social media management: Manage the organisation s social media platforms, including posting, scheduling, and engaging with relevant posts (e.g., commenting, sharing, or reposting where appropriate).
• Email newsletters: Plan, gather, and assemble engaging content (including guest articles) into visually appealing newsletters using Mailchimp, ensuring a mix of news, articles, and resources.
• Website management: Maintain and update the organisation s WordPress website, including content updates, managing functionalities such as the learning platform and forms, and publishing new content (e.g., blogs). Liaise with website hosts or technical support as needed.
• Email communication: Use email to communicate effectively with team members and stakeholders and respond to queries promptly.

2. Sector-Informed Engagement and Initiatives

• Gathering Impact Content: Engage practitioners, managers, and other stakeholders to collect photos, case studies, testimonials, and quotes that demonstrate how the NBO and NBAS are being used in practice and the difference they make. Use this content across social media, newsletters, and the website to showcase the organisation s impact.
• Stakeholder engagement: Build and maintain relationships with key stakeholders, including trainers, champions, international colleagues, bursary awardees, and partner organisations, to support communications activities such as guest articles, talks, and dissemination through their networks.
• Sector awareness: Maintain awareness of developments within the newborn, perinatal, and 1001 days field (including policy, NHS services, government initiatives, and charitable activities) to ensure communications remain current.
• Awareness campaigns: Support relevant awareness days and weeks throughout the year, primarily via social media, contributing a Brazelton-informed voice to wider sector themes and discussions.
• Baby Communication Week: Plan and deliver Baby Communication Week, the organisation s annual awareness campaign, ensuring strong thematic focus and high-quality events to maximise educational impact and engagement.
• Strategic initiatives: Support additional initiatives that increase the reach, visibility, and impact of the organisation s work in line with strategic objectives.

3. Content Creation and Brand Compliance

• Visual content: Use design tools such as Canva to produce visual assets including graphics, videos, and, on occasion, printed materials such as posters for social media, newsletters, the website, and events, ensuring all content is visually engaging and aligned with the organisation s branding.
• Written content: Create written copy for a variety of channels, including newsletters, social media posts and captions, website pages, blogs, and promotional materials, ensuring all content is clear, engaging, and consistent with the organisation s tone of voice.
• Ensure all communications comply with the organisation s branding and communications policy, providing guidance and support to team members as required.

4. Events and Programme Administration

• Online events: Assist with the organisation of Brazelton online events, such as quarterly Inform & Inspire Sessions, including setting up Eventbrite ticketing/booking pages, managing Zoom sessions, recording events, and uploading content to YouTube for catch-up.
• In-person events: Support the planning and delivery of occasional in-person events, including representing the organisation at external exhibitions and contributing to the Brazelton Centre UK 30th anniversary conference in 2027.
• Bursary schemes: Assist with the administration of annual bursary schemes, including setting up application forms, managing submissions, promoting the schemes, and corresponding with applicants and awardees.

Technical/Digital Skills (Essential)

• Confident using a wide range of digital platforms, with a proven ability to quickly learn and become proficient in new tools and technologies, even if previously unfamiliar.
• Proficient in Microsoft Office applications (e.g., Word, PowerPoint), professional email systems, and social media platforms

Desirable - High proficiency in the following tools:

• WordPress website content management
• Video editing creating and editing digital content
• Mailchimp (or similar) email marketing platforms
• Canva graphic design and visual content creation
• Zoom virtual meeting and webinar platforms
• Eventbrite event management and ticketing
• Social media platforms managing and creating content across channels

Marketing and Communication Skills (Essential)

• Strong understanding of audience-focused communication, with the ability to clearly convey the organisation offerings in a way that meets the needs and interests of potential users and stakeholders.

Careful attention to the organisation s values, tone of voice, and brand, ensuring all communications reflect these consistently.

Desirable -

• Experience in a marketing or communications role, with proven ability to develop and deliver highly effective, audience-targeted messaging and campaigns.

Knowledge of Infant-Related Professions and Services (Essential)

• An understanding of the roles and work of infant-related practitioners in the UK, including health visitors, neonatal nurses and therapists, perinatal teams, and midwives, to ensure messaging and content produced is relevant and effective.
• A good knowledge of the Brazelton approach and the NBO and NBAS tools, including their purpose, impact on practice, and contribution to newborn care and the parent-infant relationship.

Desirable -

• Trained in the NBO, NBAS, or both, with experience applying them in practice with infants and families.
• Able to confidently communicate about the NBO and NBAS tools in the context of professional practice, service aims, and current developments or campaigns in the field.

Creative and Content Skills (Essential)

• Ability to produce written and visual content with careful attention to detail and accuracy, ensuring all materials are professional and aligned with the organisation s brand and style.

Desirable -

• Skills and experience in graphic design, creating visually engaging and effective content.
• Skills and experience in copywriting, producing clear, compelling, and impactful messaging.

Interpersonal Skills (Essential)

• Conducts oneself in a manner that reflects the organisation s values: respectful, compassionate, knowledgeable, supportive, and approachable.
• Demonstrates these values in all interactions, including face-to-face, email, and phone communications with colleagues and external stakeholders.
• Works effectively as part of a team, contributing one s unique skills to support shared goals and project success.

Organisational Skills (Essential)

• Excellent time- and project-management skills, with the ability to manage multiple tasks simultaneously.
• Able to prioritise effectively, adapt to changing demands, and ensure tasks are completed efficiently and to a high standard.

How to Apply and Additional Information

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