Communications and Campaign Manager Central Marketing

About Us

Snappy Shopper is the market leader in the growing Q-commerce convenience grocery sector, worth £41b in the UK. In addition to our independent retailers, we serve most of the major convenience store players, including Spar, Nisa, Premier and Booker.

Snappy exists to enable local high street businesses to serve their customers online so that local communities thrive, and revenue stays local. Retailers have seen revenue uplifts of between £5k and £120k per month, making the platform mission critical to local business.

Our location

We are a Scottish start-up with 140 colleagues based around the UK with offices in Dundee and Edinburgh.

This is a hybrid role where you can work from either our Edinburgh or Dundee offices.

About the team

You'll be part of our Central Marketing team - the driving force behind the digital growth of our independent retailers. We work with retailers across the UK to create standout, scalable marketing campaigns that make a real difference.

You'll report to our Senior Marketing Manager and work closely with our entire marketing team, branding teams, our store-facing colleagues as well as some of our third party partners.

About the Role

The Communications & Campaign Manager will be a creative force that leads the planning, execution, and optimisation of our marketing communications and campaigns. You'll drive brand awareness, engage our audiences and deliver measurable results across multiple channels.

Your duties will include, but won't be limited to:

• Leading and delivering impactful multi-channel campaigns which include digital, social, PR, and offline channels with an aim of driving growth for the business whilst meeting our wider objectives and goals. This will involve ownership of the full campaign life cycle; from planning to delivery.
• Support store launches to drive brand awareness and increase customer acquisition.
• Own and deliver the Central Marketing communications plan, crafting compelling, audience-tailored messaging across channels, overseeing asset production and ensuring consistent brand tone and voice throughout.
• Monitor and report on campaign performance using key metrics such as reach, engagement, leads, and ROI. Equally, leveraging insights to continuously optimise future communications and activity.
• Maintain and develop effective working relationships with a range of partners, both internally and externally. This includes media partners, influences and external agencies.

About You

We're looking for a hands-on marketeer with a real creative prowess. As a start-up, we want someone who's willing to lend a hand at other things whilst being an adept Communications and Campaign Manager. Specifically, you will have:

• Proven experience in marketing communications, campaign management or related roles.
• A flair for copywriting and storytelling whilst being able to tailer messages for myriad audiences
• Real experience of managing campaigns across digital channels (email, social, influences, PR, paid media, etc.)
• Project management skills
• Experience using CRM platforms (e.g. Iterable, Hubspot, etc.)
• Meta Business Suite exposure
• Stellar interpersonal skills

The ideal candidate would have (these aren't essential!)

• Experience in FMCG, retail or Q-commerce
• Time spent on paid social advertising
• Start up experience

Who you are is as important to us as what you can do. Do these values and behaviours sound like something that would come naturally for you?

• Community: you'll be able to work with a range of stakeholders to create excellent campaigns which meet a stores local requirements.
• Be Snappy: you work quickly to achieve tasks and recover when things go wrong or don't go as planned.
• Breaking Barriers: you thrive in the unknown - adapt to changing business requirements by prioritising key tasks and maintain a constructive and positive outlook when work is challenging.
• Craic on: you are proactive in completing your role and responsibilities in a changing environment, whilst being open to and able share knowledge with others.

What's in it for you

At Snappy, we're all about Community-inside and out, and that extends to how we support and develop our people.

Joining a high-growth tech scale-up is a whole new adventure. As we scale, so will your career. You'll get hands-on experience applying your skills in real-time, working on projects that directly impact local businesses and the communities they serve.

Scroll below to read more about our Snappy Reward.

Applying

Don't forget to include a cover note that tells us why you are interested in the role and shares more about who you are and what matters to you.