Commercial Content Lead

Dentsu Creative is a global creative agency network built to unlock exponential growth for clients through Transformative Creativity - a unifying force that drives innovation across people, businesses, and society. Launched in June 2022, it operates in over 145 countries and is fully integrated with dentsu's Media and CXM capabilities to deliver seamless, end-to-end solutions worldwide. Guided by the philosophy of "Building Brands for What's Next," Dentsu Creative empowers brands to navigate current challenges and prepare for future opportunities, crafting resilient, forward-thinking strategies that thrive in an ever-evolving world.

Role Purpose

A creative Commercial Content Lead to oversee the production, management and delivery of supplier-funded and integrated commercial partnership content across multiple platforms. Reporting to the Content Director, this role will drive the development of high-quality advertorials, sponsored content, recipe cards and other cross-channel content solutions that help drive product sales and brand engagement for our partners.

Key Responsibilities

Work closely with media sales and the Food Lead to create compelling responses to briefs, conceptualising ideas that drives sales and uplift.

Identify and explore new commercial partnership opportunities, ensuring that content is on-brand.

Lead the creation and delivery of supplier-funded content such as recipe cards and sponsored content across digital and print.

Manage all aspects of content delivery, from ideation to execution, ensuring projects are completed on time, within budget, and to the highest creative standards.

Oversee the development of high-quality content that supports key seasonal initiatives, including the Christmas brochure and Channel Island leaflets.

Track and analyse content performance across campaigns, providing detailed insights and recommendations for future content strategies.

Collaborate with the creative, editorial, and production teams to ensure commercial content aligns with editorial and business goals.

Stay up-to-date with industry trends and competitor activity, bringing fresh ideas and innovative approaches to commercial content development.

Qualifications & Skills

Proven experience (10+ years) in commercial content or editorial roles, with a focus on supplier-funded content and commercial partnerships

Deep understanding of the commercial content landscape, including sponsored content, advertorials, and native advertising

Strong experience with food and drink output, creating and managing content that drives sales and brand engagement

Ability to manage and deliver multiple commercial content projects at once, ensuring high-quality execution within deadlines and budget

Excellent writing and editing skills, with the ability to adapt content for different formats and platforms while maintaining high editorial standards

Creative problem-solver, with the ability to bring innovative ideas to the table and execute them with precision.

Strong communication and collaboration skills, with experience working seamlessly across multiple teams to achieve common goals

Ability to use AI tools creatively and strategically, freeing up time for greater creativity and innovation

Working with us

Joining Dentsu Creative, you will be part of a creative network, delivering ideas at the intersection of brand, culture, and commerce. In an age when brands are built and grown in altogether new ways we espouse humility alongside practical flexible problem solving.

On your journey you will partner with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.

Inclusion & Diversity

Our diverse and inclusive culture enables our employees to bring their best selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles - we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

Location:

London Job Description:

Dentsu Creative is a global creative agency network built to unlock exponential growth for clients through Transformative Creativity - a unifying force that drives innovation across people, businesses, and society. Launched in June 2022, it operates in over 145 countries and is fully integrated with dentsu's Media and CXM capabilities to deliver seamless, end-to-end solutions worldwide. Guided by the philosophy of "Building Brands for What's Next," Dentsu Creative empowers brands to navigate current challenges and prepare for future opportunities, crafting resilient, forward-thinking strategies that thrive in an ever-evolving world.

Role Purpose

A creative Commercial Content Lead to oversee the production, management and delivery of supplier-funded and integrated commercial partnership content across multiple platforms. Reporting to the Content Director, this role will drive the development of high-quality advertorials, sponsored content, recipe cards and other cross-channel content solutions that help drive product sales and brand engagement for our partners.

Key Responsibilities

• Work closely with media sales and the Food Lead to create compelling responses to briefs, conceptualising ideas that drives sales and uplift.
• Identify and explore new commercial partnership opportunities, ensuring that content is on-brand.
• Lead the creation and delivery of supplier-funded content such as recipe cards and sponsored content across digital and print.
• Manage all aspects of content delivery, from ideation to execution, ensuring projects are completed on time, within budget, and to the highest creative standards.
• Oversee the development of high-quality content that supports key seasonal initiatives, including the Christmas brochure and Channel Island leaflets.
• Track and analyse content performance across campaigns, providing detailed insights and recommendations for future content strategies.
• Collaborate with the creative, editorial, and production teams to ensure commercial content aligns with editorial and business goals.
• Stay up-to-date with industry trends and competitor activity, bringing fresh ideas and innovative approaches to commercial content development.

Qualifications & Skills

• Proven experience (10+ years) in commercial content or editorial roles, with a focus on supplier-funded content and commercial partnerships
• Deep understanding of the commercial content landscape, including sponsored content, advertorials, and native advertising
• Strong experience with food and drink output, creating and managing content that drives sales and brand engagement
• Ability to manage and deliver multiple commercial content projects at once, ensuring high-quality execution within deadlines and budget
• Excellent writing and editing skills, with the ability to adapt content for different formats and platforms while maintaining high editorial standards
• Creative problem-solver, with the ability to bring innovative ideas to the table and execute them with precision.
• Strong communication and collaboration skills, with experience working seamlessly across multiple teams to achieve common goals
• Ability to use AI tools creatively and strategically, freeing up time for greater creativity and innovation

Working with us

Joining Dentsu Creative, you will be part of a creative network, delivering ideas at the intersection of brand, culture, and commerce. In an age when brands are built and grown in altogether new ways we espouse humility alongside practical flexible problem solving.

On your journey you will partner with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.

Inclusion & Diversity

Our diverse and inclusive culture enables our employees to bring their best selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.
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