CMO - Chief Marketing Officer

You should have

Technical & Strategic

• Several years of experience in senior marketing, marketing technology, revenue growth and partnership positions in the SaaS or B2B environment.
• Experience in cross-channel marketing optimisation (SEO, SEA, social media, etc.) of B2B business models.
• Proficient in KPIs and data-driven marketing strategies in the HR tech environment.
• In-depth knowledge of continuous performance marketing optimisation across the entire funnel - from visibility to conversion.
• Expertise in branding, especially in the development of unique and differentiated brands and campaigns.
• Experience with enterprise customers or, even better, complex target groups (SMEs).
• Optional plus: Solid experience in customer success management.

Leadership & culture

• You are proactive and always ready to roll up your sleeves and get things done. Achieving goals as quickly as possible is your top priority.
• You enjoy building, leading and developing strong teams - always with a focus on performance and mutual appreciation.
• Your confident manner inspires people and wins them over to common goals.
• You are courageous in your decisions and have proven that you can provide decisive impetus for the further development of the company.

Location & language

• Munich
• Fluent in German and English

Why us?

Benefits

• Hard work is rewarded, and we offer an attractive share in the ESOP programme.
• High degree of creative freedom: Get involved in building a company and work hand in hand with the founders as an important point of contact.
• 30 days of holiday per year.
• Innovative working environment: We are digitising the industry and looking for forward thinkers who want to get involved in changing the HR tech industry for the long term.
• Opportunities for further development and room for your professional and personal growth.
• We are a strong team and celebrate our successes together at four events a year.
• Company fitness membership and corporate benefits - at our expense.
• 'If not us, then who?' - benefit from our very attractive, employer-financed pension schemes.

Your mission

As Vice President of Marketing, you will be responsible for the strategic and operational direction of the entire marketing department. You will lead a growing, high-performing team across marketing and sales partnerships and play a key role in making the business more scalable, positioning our brand in the market - and building something special. You are not only strategically savvy, but also eager to get involved in operational tasks.

What you'll do

• Sales and budget responsibility:
  • You are responsible for marketing budgets and their efficient use.
  • Optimisation of marketing ROI through targeted channel integration and scaling.
  • Control and analysis of standard SaaS marketing KPIs to ensure target achievement.
• Create excitement (brand building):
  • You rethink topics and are not afraid to implement them yourself - you develop a brand that is unique within the HR tech industry and clearly stands out from the competition.
  • You are the driving force behind our identity - with the goal of not only being visible, but also noticeably different.
  • You develop target group-specific brand messages optimised for SaaS products and creative campaigns that leave a lasting impression on all relevant target groups.
• Maximise Impact (Performance Marketing):
  • You are responsible for the strategy and implementation of performance channels such as SEA, SEO, paid social, etc.
  • You test, evaluate and scale new growth levers and channels.
  • You will ensure that our campaigns work along the funnel of a SaaS company - from awareness to conversion - and optimise overall customer acquisition costs.
  • You have a proven track record of working with SaaS KPIs and data-driven marketing strategies (ARR, MRR, churn, etc.).
  • Ideally, you have experience at the interface between marketing and product - you understand MarTech stacks, are familiar with tracking concepts, work closely with product and data teams, and develop data-driven strategies along the entire user journey.
• Customer is King (Partnerships):
  • You will lead the Sales Partnerships team, develop it strategically and ensure that our service level inspires our customers.
  • In doing so, you will increase customer lifetime value and ensure maximum customer satisfaction and loyalty.
  • You will identify, develop and manage strategic enterprise sales and marketing partnerships and build a high-revenue partner network.
  • In doing so, you will organise trust-building and sales-promoting measures such as
  • webinars, trade fair appearances and round tables.
  • You will be involved in the strategic and operational planning of go-to-market teams in the enterprise software environment.
• 1 team, 1 goal (teamwork):
  • You will lead, support and develop a growing team - always ready to get involved in the implementation yourself, empathetic and with a clear eye for performance and potential.
  • You build structures and processes that enable focus, speed and clarity in a dynamic HR tech environment - and you are always honest, direct and open to criticism.
  • You work closely with other departments and the founding team, share and promote ideas, and help shape an active and constructive feedback culture.

Tech-Stack
How we hire

Interview (Interview Partner)
Maximilian Schneiders (Partner, Top Line)
Dr. Dominikus Kirchhoff (Managing Partner, Top Line)
Catherine & Christoph (Founders, Penzilla)
Case Study Get to know the Team (Penzilla)