Category Manager

We're looking for a confident, commercially minded Category Manager to join our Commercial team at PROPER SNACKS.

We're a tight-knit, ambitious bunch who care deeply about making snacks people genuinely love - and doing it the right way. Operating in one of the most dynamic and fast-growing areas of FMCG, the world of snacking moves quickly, with shifting shopper behaviours, constant innovation and evolving routes to market. That pace and energy are part of what makes Proper such an exciting place to be.

Life at Proper Snacks is fast-paced, creative and collaborative. No two days look the same, and this role offers real scope to shape thinking, influence decisions and make your mark as the business continues to scale.

As our Category Manager, you'll play a key role in helping us navigate the ever-changing world of snacking. You'll spot what shoppers want, where the growth opportunities are, and how we stay culturally relevant and commercially sharp. This is a role for someone who's comfortable owning insight, confidently influencing stakeholders, and turning data into clear, compelling stories that drive action.

A key part of the Category Manager's role is acting as a commercial interpreter for the business. You'll help Proper understand why performance is moving the way it is, cutting through noise to identify the real drivers behind results. Rather than producing reports for reporting's sake, you'll focus on insight that explains performance, informs action and helps the business respond quickly and confidently.

The Person:

You're naturally curious and commercially astute, with a strong instinct for turning data into insight and insight into action. You're comfortable working with ambiguity and enjoy bringing clarity to complex or imperfect information. You have the confidence to lead conversations, challenge thinking constructively, and present recommendations with conviction.

You're collaborative and adaptable, building strong relationships across Sales, Marketing and Innovation. You take pride in delivering work that's both insightful and practical, and you bring energy, pace and a genuine passion for understanding shoppers, categories and culture.

The Role:

You'll translate category, shopper and market insight into clear commercial opportunities that help Proper grow with our retail partners. Working closely with Sales, Marketing and Innovation, you'll shape plans, guide decisions and ensure we show up brilliantly on shelf.

Responsibilities:

• Lead category reviews and deliver high-quality, commercially focused insight stories for key customers
• Identify growth opportunities across retailers, channels and formats using shopper, category and market data
• Bring insight into customer meetings with clear, confident and actionable recommendations
• Partner with Marketing and Innovation to ground brand and NPD thinking in robust category understanding
• Monitor category performance, trends, competitors and shifts in shopper behaviour, proactively sharing implications and opportunities
• Support range, distribution, pricing and promotional thinking with strong analytical rigour
• Be a trusted category voice internally, influencing decisions across the commercial agenda

Requirements:

• 4+ years' experience in a Category Management, Shopper Insight or Commercial Insight role, ideally within FMCG
• Experience working in fast-moving or high-growth categories, with an understanding of how pace and change impact decision-making
• Proven ability to use category, shopper and market data to influence commercial decisions
• Strong storytelling skills, with the ability to translate complex analysis into clear, compelling recommendations
• Confidence presenting to and influencing a range of stakeholders across Sales and Marketing
• Experience supporting range, distribution, pricing and promotional decisions
• Comfortable operating in an entrepreneurial, scaling business environment

About PS:

PROPER SNACKS is the home of PROPER and Eat Real. The UK's fastest-growing major snacks company.

We're a diverse team of builders, thinkers, creators and makers - based in London and Nuneaton and serving snackers across Europe. Our brilliant team are united by an insatiable curiosity and driven by an entrepreneurial spirit. At PROPER SNACKS, we don't sit still. We scale fast, dream big and back our people to make stuff happen. Our values keep us grounded: Be builder. Dream bigger. Seriously fun.

Whether you're joining us in London - where the brands are built, and big ideas take flight. Or in Nuneaton where magic happens in our factory and every bag gets made - you'll be part of a team shaking up the snacking world. Get a flavour of what life is like at PROPER SNACKS here

LDN - Drummond Street - London - NW1 3HP
NUN - Townsend Dr - Nuneaton - CV11 6TJ

Our Approach:

PROPER and Eat Real is an equal opportunities employer and we do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability, or age.

Please let us know if there is anything we can do to accommodate you to participate fully in the recruitment or interview process.