Category Manager - Premium Home Appliance

About the department

Join Miele GB and Ireland's dynamic team, where innovation meets tradition. As a StrategicCategory Manager, you'll lead on aspects of the planning and marketing across our premium product lines under the direction of the Strategic Category Lead. Collaborating with cross functional teams, you'll shape the future of our brand performance through market insights, consumer understanding, and commercial excellence. At Miele, we believe in continuous improvement - 'Immer Besser' - and we're proud to offer a workplace that evolves with our people and our products.

Your Responsibilities

• In close collaboration with internal departments, generate actionable insights from multiple data sources to assess market opportunities and brand performance
• You contribute your expertise to applying consumer and customer insights that identify growth levers and enhance brand awareness across the consumer journey
• In partnership with commercial and marketing teams, develop category strategy and budget plans with support from the Strategic Category Lead that align resources with market opportunities and consumer needs
• You optimise portfolio management by refining SKU ranges, pricing strategies, and promotional plans to drive value and operational efficiency
• In coordination with channel teams, lead consumer activation planning across digital, in store, and CRM channels, ensuring timely and budget aligned execution
• You align and integrate plans with central and market teams for innovation launches, segmentation, and campaign execution, maintaining a rolling 12 month operational rhythm
• In collaboration with leadership, foster a culture of insight driven decision making and continuous improvement across your category areas

What we are looking for

• Must have a degree level education or equivalent experience, ideally in Business or Marketing, with a full driving licence
• Must have proven experience as a Category Manager, including strategic planning and consumer campaign leadership
• Must have strong cross market collaboration skills, working effectively with central functions such as global category, communications and digital teams
• Must have broad commercial expertise, including financial planning, project management, channel distribution, and retailer engagement
• Ability to translate insights into action and drive performance across multiple product lines and consumer touchpoints

Our Benefits

• A salary of up to £56,000 plus a competitive benefits package
• A bonus scheme of up to 4 months' salary
• Extensive discounts on Miele products for yourself, family and friends
• Discounted gym membership and subsidised onsite café
• Extensive health cash plan and free eye tests
• Additional benefits including financial advice, recognition schemes and more

Additional Information

This is a full time, permanent position based in Abingdon with hybrid working options available. We welcome applications from all backgrounds and are committed to creating an inclusive workplace.

Contact

Miele GBIE Recruitment Team