Category Manager - Independent Wholesale

Company Description

Red Bull UK is currently recruiting for a Category Manager - Independent Wholesale to be based in London, UK.

The Red Bull Category Team offer best in class, retailer-specific, advice to grow subcategory sales, category sales and total store/digital sales. We do this through industry-leading insights and a constant focus on what's next. The purpose of this role is to drive Total Soft Drinks and Energy category sales and profit with Independent Impulse customers, as well as independent stores- through externally facing, practical Category Management initiatives and customer understanding. Part of this remit will be delivered through national relationships, but there will also be significant impact that needs to be delivered via indirect relationships - so upskilling and supporting the Field team, building and deploying a Category trade press and trade association strategy, and supporting indirectly through the customer's own teams will be essential.

Job Applications will close on the 12th August at 12pm.

Job Description

MEANINGFUL WORK (BIGGEST POTENTIAL IMPACT ON THE BUSINESS)

To develop best in class category leadership across the broad universe of customers -leading to them growing their soft drink & S&E business ahead of market. To use shopper and sales insights to understand what is driving the category and give easy next steps as to how retailers and wholesalers can turn these insights into action.

DATA

Providing data-driven insights, analyses and recommendations to key customers that optimise
long-term category growth by positively shaping strategy on: Range & Distribution/ Space, Merchandising & Availability /Use of Digital/Price & Promotions

CLIENT RELATIONSHIPS

Developing effective, credible relationships within strategic customers with: Buyer & Buying Manager/ Category Merchandising manager/ Category Marketing manager / Anyone else who will help to deliver the above

CATEGORY STRATEGY

Designing, implementing and measuring trials that test category building initiatives
Building and deploying our field sales Category Strategy - utilizing the incredible UK field sales team to increasingly take insights into action.
Build, develop and deploy the UK Trade Press Category Strategy. Finding effective solutions to indirectly get category insights into the hands of shopkeepers and caterers up and down the UK!
Being a part of the overall Red Bull Category Team - and delivering new category insight projects to drive our total business forward - e.g. emerging macro trends.

Qualifications

Proven experience in a category, sales, or retail function - customer facing experience desirable.
Trade Press experience desirable.
Wholesale or Trade Association experience desirable.

Additional Information

At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.