Business Development Executive (Sport + Fitness)

A fast-growing, mission-driven FMCG brand within the health, fitness, and wellness space is hiring a Business Development Executive to help accelerate its presence across the UK fitness landscape. This is a highly visible, field-based role suited to someone who thrives in active environments and is passionate about building community-led brands.

The position offers a unique opportunity to break into FMCG sales while working at the heart of the gym, climbing and fitness ecosystem.

Salary: £28k-£30k

Level: Graduate/entry-level opportunity!

Working Hours: Full-time

Location: London, with travel around the capital as part of role

Reporting to: Head of Wholesale

Perks: Complimentary access to fitness facilities, adventure incentives, remote-working allowance, and team experiences

1. Gym + Fitness Account Activation

• Open and activate top independent gyms across London and the UK

• Convert gym owners into long-term wholesale customers

• Ensure strong distribution and availability across fitness locations

• Drive visibility and engagement through in-gym activations and sampling

2. Relationship + Community Building

• Build strong, authentic relationships with gym owners, personal trainers, and the wider fitness community

• Identify and deliver creative sampling and brand-building opportunities

• Act as a brand ambassador within gyms, climbing centres, and fitness events

3. Commercial + Brand Execution

• Promote and support the listing of sport-focused product ranges and new SKUs

• Execute promotional initiatives in partnership with wholesalers

• Support creative branding opportunities within fitness environments

• Develop foundational account management and commercial skills

• Graduate-level or post-graduate candidate; no prior FMCG experience required

• Highly motivated individual with a strong interest in fitness, sport, or climbing

• Confident communicator, comfortable pitching and presenting to gym owners

• Enjoys being out in the field and thrives in a fast-paced, hands on role

• Organised and adaptable, with strong time management and route planning skills

• Naturally personable and comfortable engaging communities at events and weekends

• Passionate about health, wellness, and sustainability

• Curious, eager to learn, and motivated to build a long term career in sales or FMCG

Your recruiter for this role is Izzy Roberts, Senior Recruiter at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please 'apply now'. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.