Brand Partnerships & Marketing Senior Associate (UK, Remote)

Brand Partnerships & Marketing Senior Associate (UK, Remote)

Main areas of focus: Brand partnerships, marketing and digital strategy

Location: charity: water UK is a remote-first team, though regular and last-minute in-person meetings or events in London, or around the UK, may occur

Eligibility: This role is open to any applicant eligible to work in the UK

Overview

We are looking for an ambitious, relationship-driven individual who is excited to unlock new income, grow high-value partnerships, and inspire supporters across the UK. If you are motivated by building relationships, spotting opportunities, and making a measurable difference, this role will allow you to thrive.

Job summary

You'll play a key role in growing charity: water's income and presence in the UK. This role will report directly to the UK Director of Brand Partnerships and Marketing, taking ownership of a portfolio of brand partnerships, to shape and expand them, building strong, long-term relationships. The role will also help shape marketing campaigns (primarily via email) to drive supporter engagement and revenue, working closely with both UK and global teams to bring your ideas and creativity to life, and see the direct impact of your work on people's lives.

You'll be responsible for

Managing and growing high-potential brand partnerships

• Owning and nurturing a portfolio of small to medium-sized business partners with significant room for growth

• Renewing, expanding, and generating revenue from existing partnerships while bringing creativity, insight, and energy to each relationship

• Serving as the primary point of contact for inbound brand partner enquiries, alongside a portfolio of existing relationships, providing exceptional stewardship and identifying opportunities to increase income and visibility

• Sharing clear and timely updates across UK and global teams to keep fundraising, marketing, and operations aligned

Driving email and supporter engagement

• Localising and executing global email campaigns for UK audiences, ensuring content inspires giving and deepens engagement

• Building and optimising email journeys, including segmentation, testing, delivery, and performance analysis, to support acquisition, retention, and revenue growth

• Managing updates to the UK website to ensure content is current, compelling, and aligned with supporter-focused goals

• Supporting and mentoring the Social Media Intern as they develop content for UK social channels (especially Instagram), ensuring activity complements broader partnership campaigns

• Monitoring and reporting on campaign performance, providing data-driven recommendations to improve results and grow income

Supporting events, PR, and influencer activity

• Contributing to new business pitches, influencer collaborations, and partner-led campaign launches

• Supporting the delivery of events that drive revenue and brand awareness for charity: water in the UK

• Working cross-functionally to ensure cohesive and impactful storytelling across earned, owned, and partner channels

Being a collaborative, mission-driven team member

• Building strong working relationships across fundraising, marketing, supporter experience, and global teams

• Developing a solid understanding of our mission and model to communicate with clarity and confidence

• Bringing curiosity, initiative, and positivity to a fast-moving, joyful, mission-led team and culture

You must have

• 3+ years' experience in partnerships, account management, sales, or fundraising (ideally within a charity, CSR, brand, or agency context)

• Proven ability to deliver against revenue, growth, or engagement targets, using partnerships, campaigns, or sales strategies

• Strong relationship-building and communication skills, including the ability to confidently pitch ideas and present to external partners and internal teams

• Demonstrated creativity and problem-solving skills, with the ability to generate new ideas for partnerships, campaigns, and supporter engagement

• Experience running marketing campaigns (primarily email) with measurable results

It's an added plus if you have

• Experience in nonprofit, social impact, or sustainability sectors

• Familiarity with Iterable, CRM systems, CMS platforms, and digital analytics

• Experience supporting or mentoring junior team members

• Experience bringing innovative marketing or partnership ideas to life, particularly in a mission driven or fundraising context

• Experience delivering presentations or pitches in a fundraising, marketing, or partnership context

Team overview

The Marketing and Brand Partnerships team at charity: water UK is a growing, high-energy group with a mission to raise awareness and mobilise supporters across the UK. As part of the UK team and wider global organisation, we focus on brilliant storytelling, strategic campaigns, and exciting brand collaborations, to grow charity: water UK's impact exponentially.

Application details

• Salary Range: £35,000 - £38,000

• Application Deadline: 16th January 2026 at 5 pm

• To apply, please send your CV and covering letter (max 2 pages) to Ellie Jeffries via the email application box below