Brand Lead - Sport: Shape a Winning Sports Brand

Sports Direct is seeking a Brand Lead - Sport to shape, develop and execute brand strategy across football, running and training categories. Reporting to Head of Content Marketing, you will drive brand buzz at scale and ensure alignment with business goals across multi-channel campaigns.

The role requires a strategic thinker with a strong understanding of sports retail, consumer behaviour and data-driven decision making, who can lead partnerships, guide creative briefs, and deliver campaigns