Brand Executive

Main description

Ranked fastest-growing private company in The Sunday Times , AYBL has quickly become one of the most iconic women's activewear brands worldwide.

We are a passionate, innovative and ambitious brand on a mission to empower women through the power of fitness. Based in the UK, we are dedicated to providing premium, yet affordable activewear that encompasses our 'Together we thrive' ethos.

We're constantly on the lookout for new people who are equally ambitious, share our core values and consider themselves the best in their field. If this sounds like you and you've got what it takes to help push AYBL to the next level, this could be the place for you.

The opportunities right now are limitless. We are looking to hire genuine people who demonstrate authenticity and a unique way of thinking.

As we grow, you'll grow too.

Main Purpose of the Role

The Brand Executive is an entry level role within the brand team, providing foundational support across brand activations, photoshoots, campaign coordination, and day to day brand administration. This role is ideal for someone who is passionate about brand and marketing and is looking to begin and build their career in a dynamic, creative environment. The Brand Executive will learn the fundamentals of brand management while delivering practical support that keeps the team running effectively.

Responsibilities & Duties

• Support the brand team with the day to day administration and coordination of brand activities and campaigns.


• Assist with the organisation of photoshoot logistics, including sample management, supplier communication, and preparation of shoot materials.


• Help maintain and update internal brand documents, trackers, and filing systems to keep information accurate and accessible.


• Support the coordination of content and assets, ensuring they are organised and distributed to the right teams at the right time.


• Carry out market research tasks as directed, collating information on consumer trends, competitor activity, and industry news.


• Assist with the raising of purchase orders, invoices, and budget tracking under the guidance of senior team members.


• Help draft basic copy for internal communications, social media, or other brand channels as required.


• Support the planning and on the day execution of brand events and photoshoots.


• Build familiarity with brand guidelines and ensure all materials produced adhere to them.


• Assist with influencer seeding coordination, gifting administration, and event logistics as needed.


• Help with the management and co ordination of internal events, contributing to idea generation through to execution, including logistics support and liaison with relevant internal teams.


• Provide general support to the wider brand team across all activations and projects.

Person Specification

• A degree in Marketing, Business, Fashion, Communications, or a related field (or equivalent experience)


• Some experience in a marketing, brand, or creative environment through internships, placements, or entry level roles is advantageous but not essential.


• Strong organisational skills and excellent attention to detail.


• A positive, can do attitude with a willingness to take on varied tasks.


• Good written and verbal communication skills.


• A genuine passion for brand, marketing, and the relevant industry.


• Proficient in Microsoft Office (Word, Excel, PowerPoint).


• Comfortable working in a fast paced, collaborative team environment.

Perks

• Discretionary yearly bonus


• ️ 25 days holiday + Bank Holidays + your birthday off


• Flexible working


• 35 working hours per week with 1 hour lunch break


• ️ 50% staff discount across AYBL Group


• Social events


• Pension scheme


• Free on site parking


• ️ Free gym membership


• £100 gift card upon joining


• Employee wellbeing support

Location

Our home is located in Redditch, South Birmingham, with easy access routes to the M5/M42, a 20 minute walk to the train station, as well as many bus routes. Not forgetting Arrow Valley Lake which is a stone's throw away and a beautiful spot to get those steps in or enjoy your lunch with a view.