Brand & Storytelling Lead

BRAND & STORYTELLING LEAD

Being part of LOTTUSSE 1877 means joining a house where craftsmanship, innovation and timeless design meet to shape the future of footwear and leather goods. You will be surrounded by people driven by excellence, product sensibility, and business growth.

We are looking to onboard a senior profile with both strategic and creative vision to lead the development of Lottusse's brand universe. This person will be responsible for defining and evolving branding, storytelling, and campaign narratives, building emotional connections with our audiences and differentiating the brand across all touchpoints.

They will work cross-functionally with the design, content, performance, and product teams to create integrated, consistent, and impactful campaigns. This role combines conceptual thinking, organizational skills, and creative team leadership, playing a key role within the marketing department.

RESPONSIBILITIES

Define and evolve the brand positioning and its narrative across all channels and formats.

Design creative, conceptual, and emotional campaigns that reinforce Lottusse's storytelling.

Lead the creation of brand concepts, key copywriting, narrative scripts, and campaign structures.

Coordinate the work of the in-house design, content, and campaign teams to ensure visual and narrative consistency.

Translate brand values into tangible and actionable content across campaigns, retail materials, digital platforms, and events.

Oversee the creative execution of campaigns and projects, ensuring quality, consistency, and strong art direction.

Identify cultural, creative, and consumer trends to strategically apply them to brand communication.

Collaborate with departments such as product, digital, and PR to maintain a unified brand vision.

Serve as a source of inspiration and leadership for the creative and content teams.

REQUIREMENTS

Minimum of 6-8 years of experience in branding, campaigns, and creative direction within fashion, lifestyle, or related sectors.

Background in storytelling, art direction, communication, or brand strategy.

Experience leading multidisciplinary creative teams.

Excellent creative writing and brand narrative development skills.

Deep understanding of the digital landscape, social media, and omnichannel campaigns.

Strong organizational skills, strategic vision, and execution capabilities.

Aesthetic sensitivity and affinity with premium or heritage brand universes.

WHAT WE OFFER

• The opportunity to be part of a brand with 147 years of legacy and craftsmanship.
• A high-impact role with visibility and collaboration across teams.
• A culture that values product excellence, data-driven decisions and continuous evolution.
• Competitive compensation and development opportunities within the group.

ABOUT LOTTUSSE

Founded in Mallorca, Spain in 1877, LOTTUSSE is a heritage brand rooted in craftsmanship, quality and timeless

elegance. We specialize in footwear and leather goods made with premium materials and refined construction, combining tradition with a contemporary mindset.

Our brand reflect a lifestyle of quiet luxury and the Mediterranean originality of Mallorca, appealing to a global audience that values authenticity and understated distinction.

LOTTUSSE 1877 MADE WELL, MADE FOR YOU