Brand and Product Manager

About us:

The KOKI Group is a globally recognised manufacturer of professional-grade power tools including the trusted brands Metabo and HiKOKI. Built for performance, durability, and innovation, our tools are relied upon by tradespeople around the world. We're now seeking a charismatic, hands-on Brand and Product Manager to bring our products to life.

Role overview:

Drive two world-class brands. Lead global innovation. Power professional performance.

As the Brand & Product Manager for HiKOKI and Metabo, you'll play a pivotal role in shaping the strategy, positioning, and success of two powerhouse brands within the KOKI Group portfolio. Together, these brands define excellence in the global power tool market - combining Japanese innovation and German engineering precision to deliver unmatched performance, durability, and trust.

In this exciting, high-impact role, you'll drive product and brand strategy across multiple categories, you'll collaborate with global teams - from R&D and engineering to marketing and sales - to ensure every launch strengthens both brands' distinct identities while accelerating shared growth for the business.

This is your opportunity to shape the future of two legendary names in power tools - HiKOKI, the intelligent force in high-performance innovation, and Metabo, the professional standard in endurance and precision.

In this key role, you'll be responsible for the development and maintenance of the machine and accessory portfolio and will oversee the marketing functions for the brands in the UK and ROI.

Key Responsibilities:

• Create end-to-end brand and product strategies for HiKOKI and Metabo across key product lines for the UK and Irish markets.
• Building up and maintaining a profitable product range for the UK market
• Competitor and market analysis, market trends and tracking
• Sales and Spend Budget planning
• Develop go-to-market plans and brand campaigns that celebrate each brand's heritage and performance-driven DNA.
• Manage product lifecycle performance, pricing, and positioning to maximize profitability and market impact.
• Responsible for product launch and sales campaigns, sell in offers and promotional activity
• Collaborate with cross-functional and regional teams to harmonize strategic direction while celebrating brand individuality
• Responsible for the content plan and brand image/voice for all social media platforms, management, and guidance of external marketing agency
• Preferred knowledge of CRM systems to build B2B and B2C marketing campaigns
• Trade show / exhibition support

What You'll Do

• Create end-to-end brand and product strategies for HiKOKI and Metabo across key product lines for the UK and Irish markets.
• Translate customer insights, market data, and competitive intelligence into actionable innovation roadmaps.
• Partner with R&D and engineering teams to bring groundbreaking power tools and accessories to life.
• Develop go-to-market plans and brand campaigns that celebrate each brand's heritage and performance-driven DNA.
• Manage product lifecycle performance, pricing, and positioning to maximize profitability and market impact.
• Ensure brand consistency and storytelling excellence across digital, retail, and trade channels.
• Collaborate with cross-functional and regional teams to harmonize strategic direction while respecting brand individuality.

Who You Are

• A strategic and creative thinker who thrives at the intersection of brand building, product innovation, and commercial impact.
• Passionate about technology, engineering excellence, and professional tools that empower real-world performance.
• Analytical and insight-driven, with strong project management and communication skills.
• Confident navigating complex global organizations and balancing multiple brand identities.
• Motivated by challenge, innovation, and the pursuit of perfection - the same qualities that define both HiKOKI and Metabo.

Why Join Us

At KOKI Group UK, you'll help write the next chapter of two iconic brands that are shaping the future of power tools. Together, we're redefining performance through innovation, craftsmanship, and global collaboration - giving professionals everywhere the power to build, create, and achieve more.

Join us and be part of a team that's engineering excellence, powering progress, and inspiring professionals across the UK and Ireland.

Benefits:

• Competitive Salary
• Annual KPI bonus scheme (up to £4,000).
• Life insurance (4 x salary).
• Friends and Family discount scheme.
• Company pension scheme.