Boutique Manager

Boutique Manager - Luxury Fashion (Central London Flagship)

We are seeking a commercially driven and people-focused Boutique Manager to lead a high-profile flagship boutique in Central London. This is a unique opportunity to take ownership of a refined, design-led retail environment, driving both commercial performance and an elevated client experience.

This role requires a leader who thrives on the shop floor, is deeply engaged in client relationships, and can balance strategic thinking with hands on execution.

Key Responsibilities

• Lead the overall performance of the boutique, delivering against sales, KPI and profitability targets
• Drive a strong commercial culture, using data and insight to inform decisions around product, staffing, and trading opportunities
• Own and elevate the CRM strategy, ensuring consistent client outreach, retention, and long term relationship building
• Actively build and maintain a high value client portfolio, leading by example in clientelling and personal styling
• Analyse store performance (ATV, UPT, conversion, CRM capture) and implement clear action plans to optimise results
• Lead daily briefings, setting clear objectives and motivating the team to deliver exceptional service and results
• Recruit, develop and retain a high-performing team, creating a culture of accountability, engagement and growth
• Coach the team on client experience, styling, storytelling and service excellence
• Ensure the boutique maintains impeccable standards across visual merchandising, operations, and presentation
• Identify and execute local business development opportunities, including events, partnerships and community engagement
• Oversee all operational aspects including stock management, compliance, and reporting

Key Requirements

• Proven experience as a Store Manager / Boutique Manager within premium or luxury fashion
• Strong commercial acumen, with a track record of driving sales growth and KPI performance
• Demonstrable success in CRM strategy and clientelling, with the ability to build and retain a loyal client base
• A natural leader with the ability to inspire, coach and develop high-performing teams
• Highly present on the shop floor, leading from the front with energy and credibility
• Strong analytical mindset, comfortable using data to inform decisions and actions
• Passion for styling, product, and delivering a personalised, elevated client experience
• Experience within a flagship or high-profile boutique environment is highly advantageous

The Ideal Candidate

You are a confident and commercially astute leader who understands how to balance brand, client and business needs. You bring a strong network of clients, a passion for relationship building, and a genuine love for creating memorable in store experiences.

You thrive in a boutique environment where attention to detail, service, and long-term client relationships are at the heart of success.