Boutique General Manager

Boutique Manager - Luxury Beauty Flagship Overview

We are seeking a commercially driven and service-led Boutique Manager to lead a prestigious flagship standalone location for a globally recognised luxury beauty house. This is a unique opportunity to take ownership of a high-profile, experience-led retail environment, where exceptional client service, storytelling, and elevated in-store experiences are at the heart of the brand.

This role requires a strong leader who can seamlessly balance commercial performance with a hospitality-led approach, creating a destination that goes beyond traditional retail. You will act as a true brand ambassador, bringing heritage, product expertise, and experiential retail to life.

Key Responsibilities

Leadership & Team Development

• Lead, inspire, and develop a high-performing team, fostering a culture of excellence, accountability, and collaboration
• Conduct regular 1-2-1s, PDPs, and coaching sessions to drive individual and team performance
• Recruit, onboard, and train team members to deliver exceptional service aligned with brand standards
• Act as a role model on the shop floor, maintaining strong presence and leading by example

Client Experience & Service Excellence

• Deliver a luxury, personalised, and immersive customer journey, ensuring every client interaction feels tailored and memorable
• Embed a consultation-led selling approach, focusing on building long-term relationships and trust
• Drive a strong clienteling culture, ensuring consistent CRM usage, follow-ups, and appointment-based selling
• Create a welcoming, hospitality-driven environment, offering elevated in-store experiences and services

Commercial Performance & KPIs

• Take full ownership of store performance, driving sales against targets including ATV, UPT, conversion, and CRM capture
• Analyse daily, weekly, and monthly performance data to identify opportunities and implement action plans
• Maximise revenue through strategic initiatives such as events, partnerships, and client outreach
• Maintain strong awareness of local market trends and competitor activity

Retail Operations & Standards

• Oversee all operational aspects of the boutique, including stock management, deliveries, cash handling, and compliance
• Ensure visual merchandising standards reflect the brand's luxury positioning and storytelling
• Maintain a seamless and efficient operational structure to support commercial success
• Uphold all health & safety and company policies

Events, Partnerships & Brand Building

• Plan and execute in-store events, workshops, and VIP experiences to drive engagement and footfall
• Build relationships with local businesses, luxury partners, and key community networks
• Leverage brand storytelling to enhance visibility and position the store as a destination within the local market
• Collaborate with internal teams on campaigns, launches, and activations

Key Requirements

• Proven experience in a Store Manager or senior leadership role within luxury or premium retail (beauty, fashion, or lifestyle)
• Strong commercial acumen with a track record of delivering and exceeding sales targets
• Passion for clienteling and building long-term customer relationships
• Experience leading small to medium-sized teams in a high-service environment
• Confident in hosting events and creating experiential retail moments
• Highly organised with strong operational and analytical skills
• Natural leader with excellent communication and coaching ability

Profile

• Service-led, with a genuine passion for delivering exceptional customer experiences
• Commercially aware, with the ability to translate strategy into results
• Warm, engaging, and confident in building relationships both internally and externally
• Detail-oriented, with a strong appreciation for luxury standards and presentation
• Adaptable and proactive, thriving in a dynamic, evolving retail environment

The Opportunity

This role offers the chance to lead a flagship space that combines retail, service, and experience in a truly unique way. You will play a key role in shaping the store's identity, driving performance, and building a loyal client base, while representing a brand known for its heritage, innovation, and commitment to excellence.