B2B Sales Manager

Location: Molineux
Department: Food & Beverage (F&B)
Hours: Full time, 37.5 hours per week
Contract Type: Permanent
Salary: Competitive
Benefits: Include Life Assurance 4 x Death in Service up to 70th birthday, Club Sponsor Discounts, Access to confidential Employee Assistance Programme and Electric Car / Cycle to Work Schemes

Our client is one of the fastest growing professional football clubs in the UK and also boasts one of the richest histories in the beautiful game.

Formed in 1877, our client was a founder member of the Football League and was one of the country s most successful sides in the fifties and sixties. For two decades the Black Country s most decorated side won three First Division titles and one of its four FA Cups.

Fast forward 70 years and they are back amongst football s elite, in the Premier League for an eighth successive season; but now they compete as a sports and entertainment business across
multiple brand verticals. As a challenger club, they dare to be different, which is why creating world-class propositions in esports, fashion and music are all part of their ambitious plans.

They are committed to safeguarding and promoting the welfare of children, young people and adults at risk. They expect all colleagues and volunteers to share this commitment. This means that the post-holder is required to apply all relevant policies and uphold the Club s commitment to safeguarding children, young people and adults at risk

Job purpose

To manage the B2B sales process across the various hospitality products, ensuring that departmental objectives and KPIs are met. Account management of key hospitality customers ensuring an excellent experience. Managing a sales team effectively.

Key responsibilities

• Lead the B2B sales process within the F&B team
• Manage a team of two sales executives within the team
• Focus on acquisition growth, conversion rates and customer spend levels
• Support the Head of F&B to achieve the department s objectives & KPIs
• Proactively identify, target, and secure new B2B clients across a variety of sectors
• Manage, maintain and strengthen relationships with our current F&B corporate clientele with high levels of retention
• Conduct effective sales meetings and presentations with F&B team, key stakeholders, and senior executives where necessary
• Design and propose tailored proposals and packages that meet client objectives and maximise revenue opportunities
• Work closely with the Marketing Department to optimise digital sales across a multichannel sales environment
• Contribute to the development of the B2B sales strategy in line with the clubs commercial objectives
• Achieve and exceed personal and team sales targets

General responsibilities

• Compliance with Club policies
• Compliance with the Club s health and safety procedures
• Compliance with the Club s safeguarding policies
• To promote the Club s values of progressive, humble, determined, bright and unified
• To work consistently to embed equality & diversity into the Club
• To undertake such other duties as may be reasonably expected
• To maintain professional conduct at all times

Personal Specification

Essential

• Negotiation
• Managerial nous with a keen entrepreneurial spirit
• General skills and attributes: more general characteristics e.g. flexibility, communication skills, team working etc
• Promote, adhere to and implement the Club s Equality Policy and to work consistently to embed equality and diversity within Club.
• Strong communication skills
• Internal and external stakeholder relations
• Flexibility in working hours
• Discreet and confidential

Experience

Essential

• Knowledge of current trends and future direction of the hospitality sector
• Knowledge and understanding of the product on sale, with particular focus on the tiering of product and profit margins achievable
• Understanding of CRM in order to inform decision making and optimise sales
• Comprehensive knowledge of B2B sales processes
• Held a sales role with a proven track record
• Experience of account management
• Experience of managing and developing a team
• Experience in presenting with an ability to pitch confidently
• Experience of B2B sales systems and CRM

Desirable

• Understanding of hospitality / F&B as it relates to sport
• Technical/work-based skills: skills specific to the job e.g. language competence, typing skills, coaching skills

You may also have experience in the following: B2B Sales Manager, Hospitality Sales Manager, Corporate Sales Manager, Commercial Sales Manager, Business Development Manager (B2B), Corporate Hospitality Manager, B2B Sales, Account Management, Client Relationship Management, Sales Strategy, Lead Generation, Sales Leadership, Team Management, Sales Executive, Sale Manager, etc.

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