B2B Marketing Lead

The Talent Set are delighted to be working with a national charity to recruit a brand new strategic, creative and mission led role.

The charity offer a fully flexible hybrid working pattern between home and their London offices.

This position will be responsible for developing, planning, and delivering targeted and creative direct marketing campaigns, with a strong emphasis on B2B marketing to the education sector. The primary goal of this role is to drive product sales across commercial programmes, supporting market growth and helping to meet revenue targets.

The role sits within the Communications team and requires a collaborative approach working closely with colleagues across the organisation to ensure that campaigns are insight-led and aligned with the charity mission

Key responsibilities:

• Create, implement and drive creative marketing campaign plans to meet lead generation, reach and sales targets across our portfolio of traded programmes
• Write clear, compelling messaging for these campaigns, ensuring each communication effectively delivers the core value proposition
• Lead, motivate and develop a small, high-performing team
• Develop strong, collaborative relationships
• Balance marketing approaches with other relationship management considerations, particularly in the local authority space
• Drive data-led decision making through marketing analytics

Person specification

• Senior experience of delivering successful, strategic direct marketing campaigns in a business-to-business environment, generating product sales and achieving market share and revenue targets
• Experience of overseeing content creation across written copy, digital assets and branded assets
• Track record of using data and insight to understand efficacy of communications channels and guide marketing activities
• Experience of marketing to educational / schools markets, or the local government sector

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.