B2B Demand Marketing Manager - Hybrid Events and Webinars

We are a global leader in digital experiences, empowering individuals and organisations to design, deliver, and optimise exceptional customer engagement. From emerging creatives to large enterprises, we provide innovative solutions that transform how companies interact with their customers.

Description
Reason: New Role
Department: Growth Marketing
Job Category: Marketing
Job Title: B2B Demand Marketing Manager - Hybrid Events and Webinars

Our Company

Our EMEA B2B Marketing team is passionate about delivering impactful and scalable marketing programmes that drive long-term growth.

The Opportunity
We are seeking a hands-on Demand Marketing Manager to join the B2B Marketing Team, with a focus on hybrid events and webinars. The successful candidate will manage the end-to-end process of digital events to drive customer engagement, marketing-qualified leads, and ARR. Working closely with stakeholders across regions, you will design and execute impactful hybrid events and webinars.

What You'll Do

Planning

• Develop and document plans to drive growth across tactical demand marketing initiatives, with a strong focus on hybrid events and webinars.

• Represent demand marketing and provide ideas and solutions aligned with a data-driven strategy.

• Advise on event strategy by understanding business priorities, opportunity sizing, and resource availability.

• Utilise data models and insights to determine the best approach for digital events.

• Ensure alignment with global initiatives so locally driven campaigns deliver incremental benefit.

Execution

• Manage the end-to-end process of webinars and hybrid events (planning, producing, promoting, executing, analysing).

• Collaborate across demand marketing, regional marketing, and sales to ensure seamless execution.

• Oversee all production details, ensuring professional and engaging experiences for attendees.

• Use project management tools (eg Workfront) to organise campaigns and ensure readiness for deployment.

• Manage technical aspects: platform setup, speaker coordination, and live event support.

• Centralise documentation of webinar-related assets for future use.

Measuring Success

• Define success metrics upfront and communicate them across partners.

• Set up campaigns to ensure effective measurement and tracking.

• Tie performance metrics into overall business priorities.

• Build testing frameworks to assess business impact.

• Provide regular updates and reviews on programme progress.

• Document results and provide detailed reports to inform future strategy.

What You'll Need to Succeed

• 5+ years of marketing experience with a growth mindset, CRM knowledge, and problem-solving skills.

• Proven track record in planning and executing B2B digital events (webinars) end-to-end.

• Strong project management skills, ideally with Workfront experience.

• Excellent organisational skills to manage multiple stakeholders and projects.

• Strong analytical skills for data-led decision-making.

• Detail-oriented, reliable, and knowledgeable about B2B user journeys.

Preferred Qualifications

• Experience with digital event platforms and technologies.

• Experience working in a global, cross-functional environment.

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates