Audit & Restructure Google Ads Search Campaigns to Reduce CPA

We have two active Google Ads search campaigns that have seen rising Cost-Per-Click and declining conversion rates over the last 60 days. We need an experienced Google Ads specialist to audit our search terms, remove negative keyword waste, optimize ad copy variants, and restructure ad groups for higher quality scores.

Our ad budget is being consumed by broad, low-intent search queries without generating qualified inbound leads.

• Audit & Strategy Development: Analyzing current performance, identifying issues, and developing action plan.
• Implementation & Performance Report: Executing optimization plan and delivering before/after metrics comparison.

• Demonstrated experience with SEO, Google Search Console, Ahrefs, Schema Markup
• Quick turnaround needed - must be available to start within 24 hours.
• No black-hat SEO tactics - Google guidelines compliance only.
• Monthly progress report with key metrics comparison required.