Associate Director, Marketing Integration

Associate Director, Marketing Integration

We are seeking a highly organized and strategic Associate Director of Marketing Integration to serve as key liaison between Marketing and Recruitment & Admissions teams across St. George's University (SGU) and Rocky Vista University (RVU). This cross functional role will ensure seamless collaboration and alignment between recruitment strategies and go to market marketing plans in the U.S., Canada, and international markets.

This role reports directly to the Global Vice President of Marketing and is responsible for translating recruitment and admissions insights into actionable marketing briefs. Attending cross functional meetings and working closely with recruitment leaders and the VP of Global Marketing, the Associate Director will synthesize institutional goals, campaign needs, key talking points, and admissions priorities into clear strategic requests that guide brand marketing campaigns and tactical execution.

Ideal position for someone with strong background in marketing strategy, enrollment management or higher education operations who excels at cross functional communication, strategic planning, operational execution.

Medforth Group, also known as Medforth Global Healthcare Education, is a portfolio company focused on healthcare education. Backed by several large financial firms, Medforth institutions are the single largest supplier of new doctors into U.S. residencies each year. Mission to address global physician shortage.

Key Responsibilities Marketing & Recruitment Alignment

• Act as primary liaison between Recruitment/Admissions and Brand Marketing teams across SGU and RVU.
• Develop a comprehensive understanding of regional and global recruitment strategies for the U.S., Canada, and international markets.
• Participate in ongoing strategy meetings with Admissions, Recruitment, and Marketing leadership to gather insights, updates, and institutional goals.

Brief Development & Integration

• Translate recruitment and admissions plans into actionable Recruitment Marketing Briefs, including messaging goals, target audiences, and timeline requirements.
• Collaborate with the Director of Marketing and the Director of Communications and PR to ensure briefs are integrated into Go-To-Market (GTM) campaign plans and content strategies.
• Ensure timely delivery of campaign inputs and updates to ensure GTM alignment and support lead generation and conversion goals.

Strategic Planning & Stakeholder Communication

• Support the VP of Global Marketing in preparing updates, reports, and recommendations to ensure recruitment informed campaign planning.
• Distill and present key takeaways from recruitment strategy meetings to internal marketing stakeholders.
• Facilitate alignment meetings and touchpoints between marketing, creative, content, paid media, and enrollment teams.

Project Management

• Partner with marketing leads to ensure campaign deliverables and messaging align with recruitment timelines and goals.
• Provide regular updates and integration to the VP and cross functional teams.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Education, or a related field.
• 5-7 years of experience in higher education marketing, enrollment management, or marketing strategy roles.
• Strong understanding of student recruitment cycles, admissions funnel, and higher education marketing best practices.
• Exceptional communication and relationship management skills; comfortable working with senior leadership.
• Experience developing marketing briefs, campaign strategy documents, or enrollment plans.
• Strong organizational and project management skills with the ability to manage multiple complex workstreams.
• Proficiency in collaboration and workflow tools (e.g., Wrike, Asana, Salesforce, Slack) is a plus.

We Are

• Student Centric: We approach every task with a focus on supporting our students to achieve their lifelong learning goals in a safe, vibrant and welcoming environment.
• A Global Community: We are one team with an international outlook welcoming the strength in our diversity and the value each of us brings to what we do.
• Accountable: We take responsibility for our actions by being responsive, resourceful and respectful in delivering on our commitments with integrity and the highest ethical standards.
• Collaborative: We support and empower one another through open communications, cooperation, sharing knowledge and taking time to always listen and show we care.
• Committed to Excellence: We take pride in our ongoing pursuit for continuous improvement through creativity, rigor and best practices to produce meaningful outcomes.

About University Support Services, LLC

University Support Services LLC (USS) is an affiliate of St. George's University (SGU), a leading provider of international medical education. SGU students and faculty come from 151 countries to the island of Grenada, located in the West Indies. Our purpose is to support SGU to deliver best in class education for all SGU students. We put a special focus on the growing global need for diverse high quality medical and healthcare professionals. USS is pivotal in positioning SGU as a premiere medical degree institute through its student facing as well as functional support teams.

USS is an equal opportunity employer. As such, it is company policy to fill positions with qualified candidates regardless of race, color, sex (including sexual orientation and gender presentation), age, religion, ancestry, national origin, citizenship status, pregnancy, marital status, medical condition, genetic information, disability, status in the Uniformed Services of the United States (including veteran status) or status as a victim of domestic violence, except where there is a bona fide occupational qualification. This policy protects applicants and employees from discrimination in the hiring process.