Assistant Store Manager

JD Sports- 1514 Swindon, Unit D1 Orbital Shopping Park, SWINDON, Swindon, United Kingdom

Job Description

Posted Thursday 19 March 2026 at 01:00

Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni channel retailer of sports fashion, outdoors and gymwear across multiple markets worldwide.

JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE 100 publicly quoted company since 2019.

We want to be the leading global omnichannel retailer in the sports and outdoor industry, and to be part of this successful company you will have the desire to ingrain our strategic goals of being a people led, innovative and customer focused organisation that provides operational excellence while identifying new areas of growth.

We're fast paced, fearless and unapologetically ambitious. We celebrate authenticity, thrive on collaboration and never stop pushing forward. If you're ready to bring your energy, ideas and personality to a team that values them, this is your moment.

This is your moment.

This is JD.

Are you in?

Role Overview

As an Assistant Manager at JD Sports, you are a key force behind your store's success. You support from the front-motivating your team, driving performance alongside the Store Manager, and ensuring every shift delivers strong results. You help inspire your people to excel, uphold high standards and move the store toward ambitious sales targets and operational excellence. This role is all about confident leadership, strong commercial awareness and the ability to elevate your team so the store achieves outstanding success together.

Key Responsibilities

• Support the Store Manager with daily store operations to help achieve sales targets and core KPIs.
• Lead and guide colleagues on the shop floor, allocating tasks, supporting service delivery and maintaining JD standards throughout the day.
• Assist with coaching and development, offering real time feedback and reinforcing expectations set by the Store Manager.
• Maintain JD's high presentation and operational standards, including availability, pricing accuracy, tidy displays and a safe environment.
• Carry out core operational duties such as cash handling support, till checks, delivery processing, stock audits and opening/closing routines-escalating issues appropriately.

Skills & Experience Required

• Previous experience in a retail management or supervisory role, such as Assistant Store Manager or Supervisor, demonstrating readiness to support leadership.
• Strong leadership skills with the ability to guide, develop and motivate staff while reinforcing store priorities.
• Confident interpreting KPI and sales data to support commercial decision making and shift focus.
• Excellent communication and interpersonal skills, supporting colleagues and ensuring professional customer interactions.
• Proven success driving sales performance and contributing to KPI achievement in a retail environment.

Desirable Attributes

• Passion for retail, sport, fashion and representing the JD brand.
• Professional, proactive leader with a solutions driven mindset.
• Resilient, adaptable and able to remain composed under pressure.
• Customer centric with a strong focus on delivering the premium JD experience.

What We Offer

We are proud to be an equal opportunity employer, committed to creating a workplace where every colleague is valued, respected and empowered. We celebrate diversity and strive to ensure that all colleagues, regardless of background, identity or lived experience, can thrive and contribute meaningfully.

As part of our successful and continually evolving company, you'll be encouraged to embrace and uphold our strategic priorities: putting people first, spearheading digital innovation, staying attuned to our customers and pursuing operational excellence. We are always exploring new avenues for growth and welcome individuals who are passionate about making a positive impact every day.

Benefits

• Incremental Holiday Allowance
• Staff discount on qualifying purchases across Group retail stores and online
• Exclusive colleague bike discount scheme
• Discounted gym membership
• Personal development opportunities to learn and develop at work
• Access to apprenticeships and accredited qualifications

About JD Group

Founded in 1981 with a single store in the Northwest of England, JD Group has grown into a leading global omni channel retailer in sports fashion, outdoors and gymwear. Our diverse and dedicated teams operate across a portfolio of renowned retail brands in multiple international markets.

List on the London Stock Exchange since 1996 and a proud member of the FTSE 100 since 2019, JD Group continues to expand both in the UK and globally, driven by a commitment to innovation, excellence and possibility.

Our vision is to become the world's most trusted and dynamic omni channel retailer in the sports and outdoor industry. We welcome individuals from all backgrounds to join us in shaping this future. If you're passionate about contributing to an inclusive, people first, customer centric organisation and are motivated by continuous growth and operational excellence, we'd love to hear from you.