Assistant Store Manager

Job Location

JD Sports - 0417 Woking, Unit 41A, Woking, Surrey, United Kingdom

Job Description

Posted Monday 16 March 2026 at 01:00

JD Sports Fashion Plc is a FTSE100 publicly quoted company established in 1981, leading the sports and outdoor retailer market globally. We aim to be the leading global omnichannel retailer in the sports and outdoor industry, providing operational excellence and continuous growth opportunities.

Role Overview

As an Assistant Manager you are a key force behind your store's success. You support the Store Manager, motivate your team, drive performance, and ensure every shift delivers strong results. Your leadership helps the store achieve sales targets and operational excellence while elevating the customer experience.

Key Responsibilities

• Support the Store Manager with daily store operations to help achieve sales targets and core KPIs.
• Lead and guide colleagues on the shop floor, allocating tasks, supporting service delivery, and maintaining JD standards throughout the day.
• Assist with coaching and development, offering real time feedback and reinforcing expectations set by the Store Manager.
• Maintain JD's high presentation and operational standards, including availability, pricing accuracy, tidy displays, and a safe environment.
• Carry out core operational duties such as cash handling support, till checks, delivery processing, stock audits and opening/closing routines - escalating issues appropriately.

Skills & Experience Required

• Previous experience in a retail management or supervisory role, such as Assistant Store Manager or Supervisor, demonstrating readiness to support leadership.
• Strong leadership skills with the ability to guide, develop, and motivate staff while reinforcing store priorities.
• Confident interpreting KPI and sales data to support commercial decision making and shift focus.
• Excellent communication and interpersonal skills, supporting colleagues and ensuring professional customer interactions.
• Proven success driving sales performance and contributing to KPI achievement in a retail environment.

Desirable Attributes

• Passion for retail, sport, fashion, and representing the JD brand.
• Professional, proactive leader with a solutions driven mindset.
• Resilient, adaptable, and able to remain composed under pressure.
• Customer centric with a strong focus on delivering the premium JD experience.

What We Offer

We are an equal opportunity employer, committed to creating a workplace where every colleague is valued and respected. We celebrate diversity and ensure that all colleagues can thrive.

• Incremental holiday allowance
• Staff discount on qualifying purchases across Group retail stores and online
• Exclusive colleague bike discount scheme
• Discounted gym membership
• Personal development opportunities
• Access to apprenticeships and accredited qualifications

About JD Group

Founded in 1981, JD Group has grown into a leading global omni channel retailer in sports fashion, outdoors, and gyms. Our diverse teams operate across a portfolio of renowned retail brands in multiple international markets.

JD Group is listed on the London Stock Exchange since 1996 and a proud member of the FTSE100 since 2019. We are committed to innovation, excellence, and inclusive growth.