Assistant Manager

Location: On site / Chesham, UK
job type: Permanent / Part-time
Sector and subsector: Retail General
Salary: Competitive salary

Assistant Store Manager Chesham (In-store) 32 hours per week competitive salary + commission

At wed2b, we don't just sell dresses, we create unforgettable moments.

With over 50 stores across the UK and Europe, we are fast becoming a global leader in bridalwear. We offer beautifully designed dresses, exceptional value and a warm, welcoming experience our customers truly love.

About the Role

Behind every successful store is a strong, driven leadership team. We are looking for a confident, sales driven Assistant Manager who thrives in a fast paced environment and leads from the front.

This role is ideal for someone who:

• Loves hitting and exceeding targets
• Is motivated by results, pace, and progression
• Brings energy, resilience, and accountability every day

You won't just support the store, you will help drive performance, develop your team and play a key role in creating an environment where success naturally follows.

Your day to day responsibilities

• Leading from the front to deliver strong sales performance and set the standard on the shop floor
• Coaching, developing and motivating a high performing, target driven team
• Driving sales and KPIs through hands on leadership and strong commercial awareness
• Creating a warm, friendly, luxury in store experience for every customer
• Supporting the Store Manager to deliver store targets and overall performance
• Taking ownership of the store, including its performance, in the absence of the Store Manager
• Using data, insight and instinct to identify opportunities and maximise performance

Who we're looking for

• Highly confident, with a strong presence on the shop floor
• Commercially driven, with a strong focus on delivering results
• A natural leader who inspires, coaches and develops others
• Motivated by targets and KPIs, with a track record of achieving results
• Resilient, positive and energised by a fast paced environment
• Skilled at influencing decisions and confidently closing sales
• A clear and confident communicator who builds trust with customers and teams
• Organised and proactive, able to prioritise and keep the team focused
• Leads with integrity, takes ownership and sets high standards
• Works collaboratively, creating a supportive and high performing team culture

Why Join wed2b?

• Join a business that is ambitious, growing and performance focused
• Be part of a supportive, people focused culture where energy and ideas are valued
• Play a key role in driving store success and team performance
• Work in a role where you create meaningful, memorable experiences every day
• Opportunity to develop, progress and shape your leadership career
• Lead from the front while supporting and developing others