Area Sales Manager

Job Description

• This is a field-based, relationship-led sales role covering the South West (Somerset, Devon and Cornwall).
• You'll take responsibility for managing and developing an existing customer base across merchants and garden centres, while also identifying and converting new opportunities within the region.

Key Responsibilities Include

• Managing and developing an established portfolio of merchant and garden retail accounts.
• Growing turnover across both product ranges through account development and line extension.
• Managing a well-established territory, with scope to grow.
• Identifying new customers and opportunities within the territory.
• Building long-term, consultative relationships rather than transactional sales.
• Increasing brand presence and awareness within the garden retail sector.

About the Company

• My client is a long-established supplier within the garden retail and merchant sectors, supplying a range of hardware products and garden tools.
• Looking to appoint an Area Sales Manager for the South West.
• The territory is well established, profitable, and steady year-on-year, with clear opportunity to grow the garden tools and garden retail side of the business.

Key Skills/Experience Required

• This role will suit someone who enjoys autonomy, relationship management, and long-term account development.
• Field sales experience within B2B, merchants, DIY, garden retail, or related sectors.
• A consultative, customer-focused sales approach.
• Experience managing existing accounts and developing new business.
• Strong interpersonal skills and the ability to build rapport with customers.
• A realistic, long-term mindset - this role offers stability rather than aggressive short-term targets.

Salary

• Competitive Salary Offered

Contact

Rebecca Isaac

Reference: RI/101343