Area Sales Manager

SITE LOCATION: Northern Region/ West Midlands Area

Job Purpose

With an unrivalled heritage for Cellular Plastics, Rainwater, Underground Drainage, Decking & Room Liner, SWISH is synonymous with innovation and proven reliability. With the customer at the heart of our business and culture, you will be part of a team shaping the future of Swish. You will be a fundamental part of a high calibre team that will translate the Swish vision through clear business strategies, craft plans and ensure actions are delivered with excellence to create a clear customer centric message. This rare opportunity to join a dynamic sales team in business activation.

Customers Key direct customers

• Group Distribution
• Independent Distributors
• Builders Merchants
• Plumbing Merchants
• Bathroom Showrooms

Key indirect customers

• Housebuilders
• Main Contractors
• Installers
• Social Housing providers

Key Responsibilities

• Ownership of the West Midlands Area sales targets, direct & indirect customer relationships.
• Progression of the West Midlands sales pipeline, from specification to include accurate reporting against the sales plan and when required have the ability to change course.
• Identifying and prospecting local contractors, developers & installers to serve through established distribution. From supplied ABI leads and your own market.
• Proactively canvassing new business, direct & indirect.
• Creation & ownership of area accounts, account planning and execution.
• Tracking of market trends through competitor intelligence and customer feedback.
• Working with the internal business stakeholders in Marketing, Customer Service & Technical to ensure sector awareness and cascade to the sales team.
• Ensure all customer queries are handled appropriately and monitored through to timely transfer of all customer related information, including though not exclusively - Pricing, Stock holding, Competitor activity, forthcoming changes.

Key Experiences and Skills Required

• Ability to listen and influence and build an effective growth plan.
• Have a proactive and analytical approach to growth with a clear ability to report and present.
• Excellent 360-degree communication skills.
• Ability to analyse lost business and review opportunities to increase successful conversions.
• Clear understanding of company targets and alignment to the targets, ensuring achievement.
• Proficient in Excel, Word & PowerPoint.
• Sector experience advantageous, not essential.

Personal Attributes

• Leadership - strong, consistent, clear, inspire others, integrity, ability to drive through change.
• Empowering Others - Delegation of trust, correct controls, feedback, accountability and responsibility.
• Action orientated - Able to deal with problems in appropriate time frames.
• Driven by results - Decisive, confident addressing problems and opportunities, challenging activities to improve performance, demonstrate willingness to challenge accepted methods and standards.
• Effective communication - Clear concise written and spoken, ability at all levels, customer, supplier and internal.
• Strategic agility - recognition of a changing need and speed of response, rapid reaction to challenges.
• High Standards - demonstrating a motivation to improve standards and thereby making a real difference, challenging inadequate solutions.
• Integrity and trust - demonstrating a sense of commitment to openness, honesty, loyalty and high standards in undertaking the role.
• People management - demonstrating commitment to working and engaging constructively with internal and external stakeholder.