Amazon US Manager Digital London

The Amazon US Manager will be responsible for launching, operating, and scaling FitFlop's Amazon US 3P business. This is a new and strategically important role for FitFlop, marking our first direct 3P entry into Amazon US. While the move to 3P represents a strategic shift for the business, the role itself is execution led and operationally focused. You will build and run the Amazon business end to end, with direct ownership of day to day trading, performance management, and operational delivery. The role combines hands on marketplace ownership with cross functional leadership. You will be accountable for setting up the Amazon US operation from the ground up and delivering a successful, on brand, and profitable launch. You will be supported by specialist teams in merchandise planning and digital marketing, while retaining direct responsibility for Amazon execution. This role owns the Amazon US P&L, covering operational performance, brand execution, and long term growth.

The Responsibilities:

Amazon Ownership:

• Lead the end to end setup and launch of FitFlop's Amazon US 3P business, including Seller Central configuration, Brand Registry, catalogue setup, FBA/FBM execution, and operational readiness.
• Own day to day Amazon Seller Central operations, ensuring listings are live, compliant, optimised, and buyable.
• Establish clear, scalable operating principles across Amazon and selected US marketplace partners.
• Own the Amazon US commercial plan and P&L, including revenue, margin, fees, media investment, and inventory productivity.

Brand, Pricing & Distribution Integrity:

• Ensure Amazon US is aligned with FitFlop's brand positioning, segmentation strategy, and global guidelines.
• Manage pricing architecture, promotions, and marketplace governance to protect brand equity and contribution margin.
• Monitor and address unauthorised sellers, legacy wholesale leakage, and listing issues using Brand Registry and Amazon escalation tools.
• Partner closely with Wholesale and Ecommerce teams to manage channel conflict and support a joined up US go to market approach.

Media & Performance Marketing:

• Manage Amazon advertising performance (PPC, DSP, retail media) with a focus on ROAS, TACoS, and contribution margin.
• Work closely with Global Marketing and Ecommerce to align campaigns, launches, and key trading moments.
• Ensure media investment is aligned with stock availability, product lifecycle, and commercial objectives.

Inventory, Supply Chain & Operations:

• Partner with Supply Chain, Planning, and Operations on demand forecasting, inventory flow, and replenishment.
• Optimise FBA vs FBM execution to balance availability, speed, cost, returns, and margin.
• Actively manage stock health, stranded inventory, aged stock risk, and in stock performance.

Cross Functional & Partner Leadership:

• Act as the single point of accountability for Amazon US across Commercial, Ecommerce, Marketing, Finance, Product, and Operations.
• Translate marketplace performance into clear insights and recommendations for senior leadership.
• Manage agencies and external partners supporting Amazon and marketplace execution, with clear KPIs and accountability.

Key Success Measures:

• Amazon US Net Sales and Contribution Margin
• Successful Amazon US launch and operational stability
• Buy Box performance, Prime eligible availability, and in stock rates
• Media efficiency (ROAS, TACoS)
• Inventory health, availability, and turns
• Conversion rate, content quality, and customer feedback
• Brand compliance and pricing integrity

The Person:

• This role requires a commercially minded, results driven Amazon operator with the experience and confidence to personally run and scale marketplace businesses.
• Proven track record of success in eCommerce or digital wholesale, with hands on Amazon 3P experience.
• Proven experience launching, operating, and owning Amazon marketplace P&Ls.
• Experience working with US marketplace partners is beneficial.
• Strong commercial and analytical skills, with a data driven approach to decision making.
• A practical, hands on mindset and comfort working directly in Seller Central.
• Strong cross functional communication skills and the ability to lead through influence.
• A team player and someone who is excellent at working collaboratively with our Ecommerce and Wholesale Teams, and other departments included above.
• Excited by the opportunity to drive the success of our Amazon 3P business.

The Benefits:

• Product Allowance
• Hybrid and flexible working hours (3 days per week in the office)
• ️ Summer Fridays (6 days in July and August on Fridays)
• A day off for your Birthday
• 25 days holiday + Bank Holidays
• ️ Work from anywhere for 2 weeks
• ️ WorkPlace Nursery (salary sacrifice scheme to save money on your nursery fees)
• ️ Wellbeing Program - Retail Trust, Sanctus Coaching and Calm App
• Career development allowance ( Personal allowance to use on career development)
• Private health care and or dental care (provided by AXA and DenPlan
• Socials organised by Wellbeing and Feel Good group
• ️ Check out our careers page to learn more!

Equal Opportunities

FitFlop is an equal opportunities employer. We are committed to creating a diverse and inclusive workplace where everyone feels valued, respected, and supported. We welcome applications from people of all backgrounds, regardless of age, gender identity, sexual orientation, disability, neurodivergence, ethnicity, religion or belief, or any other characteristic protected by law.

We actively encourage neurodivergent candidates and individuals with disabilities to apply. If you require any reasonable adjustments during the application or interview process, please let us know. We are committed to providing an accessible and supportive recruitment experience.