Alpha Global Marketing Manager - Youth

The Role

There are a billion teenagers on the planet. Reaching people with the good news of Jesus, particularly emerging generations, is a global priority for Alpha. However, we must reach them in engaging and relevant ways to their current contexts and cultures. In 2024, we launched a brand new Alpha Youth Film Series, a pioneering product that is having a global impact on the number of young people meeting Jesus through Alpha around the world.

We are now looking for an enthusiastic, experienced, creative Marketing Manager who can hit the ground running to help us take the Alpha Youth brand to the next level, with a particular focus on marketing the new series.

In this role, your core focus will be managing the development, planning and delivery of an exceptional marketing strategy for Alpha Youth.

Working collaboratively with teams across Alpha and our global offices, you will use your marketing knowledge and outstanding planning skills to take a view of our audience, messaging and channels, ensuring the timely delivery of strategic marketing campaigns which will have the biggest impact in achieving our organisational goals.

The Responsibilities

Strategic Planning and Execution:
• Formulate and execute a marketing, communications and content strategy aimed at raising the awareness, understanding, interest, engagement, and growth of Alpha Youth. This role needs to be able to both write the marketing strategy and hold responsibility for its roll out, with the support of the wider Alpha Youth team and the Global Head of Marketing.
• Develop and manage a detailed, costed and timed annual marketing and communications plan that identifies all key activities that Alpha Youth needs to engage in to achieve its objectives (including all appropriate channels to market) and report monthly on this.
• Ensure programme milestones related to marketing and communications are achieved on time and within budget.

Brand Management:
• Working with our Global Creative team and external freelancers as required, oversee the creation of compelling marketing assets, including content, graphics, event collateral and other materials.
• Ensure consistency and coherence is maintained in brand messaging across all marketing materials.

Content Creation:
• Work in a collaborative manner to develop and execute a year-round content marketing strategy that enables the distribution of impact-driven, engaging content to our target audience for various marketing channels, including social media, email campaigns, podcasts, blogs, and website content.
• Able to brief in creative ideas to the design and video team and oversee the feedback process and their delivery from start to finish.

Analytics & Reporting:
• Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement, particularly holding a close awareness of how Alpha Youth s social channels are performing.

Internal Communications:
• Lead on all Alpha Youth related internal comms ensuring global brand campaigns and updates are communicated effectively and in a timely manner across the organisation.

The Right Candidate

• At least 3 years in a marketing role with a proven track record in the development and implementation of successful marketing campaigns and strategies
• The ability to write a multi-discipline marketing strategy across channels and audiences
• A strong understanding of digital channels and their supporting analytics
• Comfortable working across multiple projects simultaneously, with an ability to prioritise and manage your time as required
• Exceptional attention to detail with an ability to remain organised
• A self-starter able to take ownership of the Alpha Youth brand and marketing and drive this forwards
• Creative and nimble, with a desire to generate new ideas, chase new opportunities and solve problems when they occur
• Strong project management skills
• Excellent written and oral communication skills in positioning, messaging and storytelling
• Highly collaborative with a deep sense of ownership and accountability
• Structured and a strategic thinker
• A bias towards action and getting things done
• Flexible, reliable and a proactive team player