Alcohol Trade Marketing Lead - Shopper & Activation

Richmond Marketing is seeking a senior leader to build and own the Trade Marketing capability within the Alcohol Business Unit. You will define shopper strategies, POS toolkits and execution standards across ROI and NI, ensuring alignment with brand and customer priorities.

As head of the Last Three Feet, you will lead the team, manage POS partners and drive measurable improvements in visibility, stock, and ROI through clear KPIs, robust planning and strong cross functional collaboration with