AJO Developer

AJO, Developer, AEP. AEP, AJO, Programmer

Number of years of experience:
- 5 years of experience on AEP AJO

Required Skills:

Core Technical Skills:
o Adobe Journey Optimizer (AJO) - High proficiency.
o Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA).
o Adobe Launch for WebSDK implementation.
o Strong JavaScript skills; familiarity with HTML/CSS.
o Experience with REST APIs, JSON, and data integration.

Preferred Skills:
o RDBMS/SQL for data handling.
o Knowledge of Adobe Real Time CDP and Adobe Target.
o Familiarity with offer decisioning and personalization logic.

Certifications (Preferred):

Adobe Certified Expert - Journey Optimizer Developer.
Adobe Experience Platform or Real Time CDP certifications.

Key Responsibilities:

Journey Design & Development
o Build and configure customer journeys and campaigns in AJO (email, SMS, push, in-app).
o Implement journey orchestration rules, decision management, and audience targeting logic.
o Develop custom actions and events for Real Time personalization.

Integration & Data Management
o Integrate AJO with Adobe Experience Platform (AEP) for data ingestion, segmentation, and activation.

Analytics & Optimization
o Use Customer Journey Analytics (CJA) and AEP datasets to optimize campaigns.
o Configure reports, dashboards, and visualizations for performance tracking.