AI-Driven Performance Creative Lead

MoneyGram International is seeking a Performance Creative Lead who can act as a player-coach, building a team that writes and tests the work while still doing hands-on creative. You will own the performance creative system-strategy, team, testing frameworks and output-scaling high performing ads across global markets, with paid social as core focus.

You'll partner with Growth Marketing and Creative Operations to translate performance data into creative decisions, set what to test, improve and