Advocacy Manager

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Date: 4 Jul 2025

Location: London

Advocacy Manager

MISSION

Working with the Digital Director, the Advocacy Manager is responsible for building and managing strong brand communities driving brand love and sales including consumer communities and micro-influencer programs across multiple brands. The advocacy manager will also be responsible for leading livestreaming and developing the business's social commerce program driving engagement and conversion.

Reports to: Digital Director

Contract type: Permanent

MAIN RESPONSIBILITIES

• Define and lead the UKI Advocacy strategy in collaboration with the Digital Director and EMEA.
• Manage and scale our NARS and Drunk Elephant micro-influencer programs. Build monthly program planner to ensure engagement and retention of advocates resulting in driving EMV, content and sales via affiliation for our brands. Work closely with PR and marketing ensuring the program is optimized for success.
• Animate and mediate our brand Consumer Community Hubs and local Facebook community. Ensure weekly schedule of events to drive engagement and user-generated content, product reviews, competitions, live streaming, and product discovery
• Develop in platform social commerce strategy (tiktok shop) and champion testing across relevant brands.
• Be the review champion across all touchpoints focusing on increasing volume and improving average review score. Ensure positive and negative reviews are responded to in a timely manner and work to improve customer satisfaction.
• Manage approvals and communication plan to NARS Pro Community. Build a program encouraging this community to develop branded content and consumer recruitment. Work closely with Education to drive artistry recruitment and event schedule.
• Champion social innovation and lead the business on driving 'win on social' strategy.
• Manage live streaming events schedule utilising online channels to drive engagement, new customer acquisition, and sales.
• Manage social first video and static UGC content for use across owned channels eg. Onsite and CRM. Work closely with education & artistry on planning content in line with marketing calendar and trends.
• Be the advocacy and community-building champion. Provide A Centralised Point Of Contact For Marketing, Retail, Education, PR, Customer Care & E-Beauty Consultants Community Motivating Monthly Meetings To Share Best Practices and improve consumer experience and advocacy.

EXPERIENCE REQUIRED

• Understanding of influencer marketing, consumer engagement, digital communications, and customer service.
• Experience in a similar role, beauty industry expeirence would be preferable but not essential
• Experience analysing results data, able to quickly turn findings into concrete recommendations
• A drive to develop Social Commerce leveraging new tools and technologies to develop commercial objectives via social channels, platforms, and communities - from beauty advisors to brand superfans
• Strong communicator with an ability to present ideas and strategy in an impactful way
• Ability to manage multiple stakeholders across global, regional, and local teams in order to achieve cohesion
• Experience in managing agencies and budgets
• Proactive, pragmatic, and analytical mindset with a positive, collaborative, can-do attitude
• Lots of energy to find new ways to connect with our customers and drive the business!

THE BENEFITS YOU'LL LOVE

• 26 days holiday + bank holidays + your birthday day off
• Holiday buy - up to 5 days
• Day off when you get married or move house
• Generous contributory pension scheme - match up to 8%
• Annual performance related bonus
• Private medical insurance with Vitality
• Enhanced parental allowance
• Life Assurance up to x4 your salary
• Flexible Friday finish
• Flexible & hybrid working
• Annual performance and development reviews so you know your career is going in the right direction

ABOUT SHISEIDO GROUP

Our mission : Beauty Innovations for a Better World

Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected turnover over £7.0bn in 2022 . Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World. Did you know that Shiseido is the most awarded company in terms of innovation with a record 31 FSCC Awards?

Shiseido UK & Ireland plays a central role in the EMEA region and is biggest affiliate, leading the Digital acceleration agenda thanks to a team of local experts, but is also constantly reinventing its Retail footprint in the world Nr4 biggest beauty market.

To deliver our strong Growth & Profitability ambitions, we will follow 4 strategic streams

1. Leverage our unique portfolio of premium Beauty brands across all 3 categories

2. Stay agile and capture new retail opportunities

4. Create a great place to work in Beauty

OUR PRINCIPLES

Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success

OUR PRINCIPLES serve as the working principles that every Shiseido employee must follow. These eight working principles - known as "TRUST 8" - are based on the idea that mutual trust is the key to succeeding in OUR MISSION.

At Shiseido, we are committed to fostering an inclusive and diverse workplace where all employees feel valued, respected, and empowered. We believe that a diverse workforce enhances our creativity, innovation, and overall success. We welcome applications from individuals of all backgrounds, regardless of race, ethnicity, gender, age, sexual orientation, disability, religion, or any other characteristic protected by law.

We are dedicated to providing equal employment opportunities and ensuring that our hiring practices reflect our commitment to diversity and inclusion. Together, we can build a vibrant and dynamic team that reflects the diverse world we serve.

If you need any support or adjustments during your application, please get in touch with us and we will be happy to support you.

As users of the disability confident scheme, we guarantee to interview all disabled applicants who meet the minimum criteria for the position applied to.

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