Ad Sales Team Lead - AI/SaaS

Ad Sales Team Lead - AI/SaaS About the Role

Our client - a global technology and professional services leader - is hiring an Ad Sales Team Lead to drive revenue growth through leadership of a high-performing digital advertising sales team.

This role blends people leadership, pipeline discipline, and consultative selling, helping advertisers achieve measurable business outcomes through advertising solutions. You'll lead a team of Ad Sales Executives across SMB and Mid-Market segments, working closely with Sales Managers and cross-functional partners to ensure consistent execution, strong productivity, and reliable quota attainment. You'll act as both a people leader and deal sponsor - accountable for revenue delivery, activity standards, quality, and forecast accuracy across your team.

What You'll Be Doing

• Sales Leadership & Team Performance
• Lead, coach, and performance-manage a team of Ad Sales Executives across SMB and Mid-Market segments
• Own team-level quota attainment, pipeline coverage, forecast accuracy, and productivity KPIs
• Set clear daily, weekly, and monthly performance expectations - outreach volume, pipeline progression, SLA adherence
• Run a structured inspection cadence: pipeline reviews, call coaching, quality scorecard reviews
• Drive effective onboarding and ramp programs aligned to seller experience levels
• Build individualised performance plans to support continuous development and progression

Pipeline & Revenue Execution

• Drive disciplined opportunity qualification using structured sales methodologies (BANT, MEDDICC-lite, or similar)
• Ensure consistent outbound and inbound execution across calls, email, and sales engagement tools
• Enforce SLA standards for lead follow-up, advertiser responsiveness, and renewal coverage
• Maintain strong CRM hygiene, clean pipeline management, and accurate forecasting
• Consistently deliver against revenue targets and team quota commitments

Strategic Deal & Account Leadership

• Act as deal sponsor on complex or high-value advertiser opportunities
• Guide commercial structuring, pricing conversations, and objection handling
• Partner with internal teams - Product, Measurement, Policy, Ops - to align ad solutions with advertiser goals
• Support sellers in translating campaign performance data into clear, ROI-driven narratives for customers

Quality, Compliance & Governance

• Uphold quality standards across sales calls, advertiser communications, and CRM documentation
• Ensure adherence to internal policies, advertising standards, and data/privacy requirements
• Monitor outreach productivity, SLA compliance, and audit readiness
• Drive accountability across reporting accuracy and operational discipline

What You'll Bring Experience

• 4+ years of experience in sales, lead generation, or digital advertising
• 1-2+ years' experience in a team lead or people management role
• Proven success managing performance in high-velocity, metrics-driven sales environments

Mandatory Qualifications

• Consistent track record of quota attainment (individual and/or team)
• Experience in digital advertising, media sales, SaaS, or platform-based sales
• Strong CRM expertise (Salesforce preferred) and experience with sales engagement/prospecting tools
• Fluent English at C1 level or higher

Commercial & Analytical Skills

• Strong understanding of digital advertising fundamentals - performance, branding, ROI, measurement
• Ability to coach consultative, value-based selling conversations
• Data-driven mindset, confident using reporting and analytics tools
• Comfortable engaging both SMB advertisers and senior marketing stakeholders

Mindset

• Performance-driven and highly accountable
• Structured, organised, and operationally disciplined
• Customer-centric and outcome-focused
• Comfortable leading through change in fast-paced sales environments