Acquisition and Retention Manager

At Birmingham Women s and Children s Hospital (BWC) Charity, we believe there s always more we can do for our women and sick kids. It s our mission to raise the vital funds needed to make a real difference to all who use our hospitals and to make our hospital feel just like home.

The Acquisition & Retention Manager will lead and manage the multichannel donor acquisition portfolio/program within the Individual Giving function at Birmingham Women s and Children's Hospital Charity. The Charity has been growing its supporter base over recent years and has an ambition to create a step change in our approach and significantly grow our 'Individual Giving' donors and supporters.

Principle Responsibilities

The Acquisition & Retention Manager will be responsible for creating and delivering a multi-channel acquisition Retention strategy that fully supports the goals and objectives of the wider Charity strategy. The post holder will develop, manage and grow the existing acquisition program via a range of Digital and Face to Face campaigns utilising third party agencies for Private Site, Door to Door and, telemarketing activities, as well as management of our own onsite Face to Face acquisition team.

The postholder will have substantial experience of working within or managing a successful fundraising acquisition team, with excellent working knowledge of sector practises and channels to ensure best use of budget, ensure a competitive cost per acquisition (CPA), while increasing loyalty, engagement and lifetime value (LTV) among existing supporters.

Please see our job information pack attached for further details on this role.

What we offer:

• Flexible and hybrid working to support work-life balance

• Generous annual leave entitlement with additional leave for long service

• Enhanced sick pay

• Enhanced Maternity Pay

• Employee Assistance Program and Lifestyle Savings

• Free flu jabs

• Cycle to work scheme

• Charity events throughout the year

• Employer enhanced auto-enrolment pension scheme with 8% employer contribution

• Ongoing commitment to education and professional development

The Charity is committed to equal opportunities and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.

Successful candidates will have access to vulnerable beneficiaries therefore the role is subject to Disclosure and Barring Service (DBS) clearance.

If you think you have the qualities we are looking for and the desire to contribute, please download the Job Vacancy Pack and then send us a CV and covering letter explaining how you meet the criteria for the role and making clear why you would like to be considered for it.

PLEASE NOTE: Within our organisation, this role is titled Acquisition and Retention Lead. This reflects our internal structure and does not change the scope or responsibilities described in this advert.