Account Director, Integrated Media - HEALTH

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team build brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreography stories that make a real and meaningful impact for some of the world's leading brands and businesses e.g. Novartis, Pfizer, HSBC, Unilever, Ebay and IBM to name a few.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle. We are known for:

• Developing data driven insights and strategy to drive measurable impact
• Creating impactful creative that taps into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned channels

A little bit about us in Health:

It's never been a more challenging and exciting time to work in health communications. Artificial intelligence, data-driven insights and tangible tech solutions are all being used to communicate with a public - including patients, healthcare professionals and media - who are more engaged than ever before. At Weber Shandwick, we've always been on the front foot when it comes to innovation within the industry.

What is the role?

We are looking for an Account Director, Integrated Media to join one of the most exciting healthcare teams in the business, with a track record of securing prominent placements for scientific breakthroughs and unsung health injustices. You will be the go-to point of contact for media counsel across a range of growing accounts, working closely with the Vice President (VP)/Head of Media for Health. No day will look the same: you might be called on to devise a handling plan to increase awareness of a forgotten disease, take to the phones to pitch in a story about cutting-edge scientific research, or dive into a new client proposal.

The Account Director (AD) will be proficient at leading day-to-day account work and able to demonstrate agile strategic thinking based on their own judgement and knowledge. They will be responsible for managing account team members, and will play a driving role counselling clients and building the business base.

Responsibilities include:

• Develop integrated earned and paid media strategies for current and new clients
• Oversee and implement media campaigns to achieve high-quality coverage and minimise issues around client activities
• Advise and work within matrix teams including client experience, digital, creative and strategy, to integrate media into client programmes
• Prepare media and briefing materials for a range of platforms and to help clients communicate effectively
• Establish strong relationships with key local and international health media across print, broadcast and online
• Act as the primary point of client contact, leading calls/meetings and providing advice on media handling leveraging industry knowledge/experience
• Participates in growth and business development with new/existing clients across the network
• Project management including budget oversight, internal resourcing and supplier contracting
• Coach and develop direct reports/junior staff

Who are you?

• Passionate about media relations and health communications
• Experience in a media/PR agency and/or press office within healthcare
• A trusted source on health media trends and healthcare news developments
• Knowledge of press writing principles and multimedia content development
• Adept at developing relationships with stakeholders at all levels
• Understand the major national health systems, relevant global agencies and healthcare ethics/compliance frameworks (e.g. MHRA, ABPI)

Who are we?

Weber Shandwick was the most awarded PR agency 2023 at the Cannes Lions International Festival of Creativity and was named to Ad Age's Agency A-List in 2024. Weber Shandwick was also honoured as PRovoke's Global Agency of the Year in 2023 and PRWeek's Global Agency of the Year in 2024.

Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications.

Weber Shandwick is part of the IPG DXTRA family and wider Interpublic Group . Check out more about team, the work, and what it's like to work at Weber Shandwick here

At IPG DXTRA we are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Our Values and Behavio u rs :

Curiosity, inclusion, courage , impact .Our work and our culture areshaped byour values:

• CURIOSITY: We cultivate curiosity and challenge convention. Because solving any problem begins with asking the right questions
• INCLUSION: We foster teams and environments built on belonging and openness to possibility. Because the best ideas have no bias
• COURAGE: We stand up for what we believe in. Because being comfortable with the uncomfortable is how progress is made
• IMPACT: We strive to make a meaningful difference in everything we do. Because we owe it to our people, our clients and the world

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at . This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Weber Shandwick is a leading global communications agency. We work with some of the most exciting brands and organisations in the world, helping them tell their stories and engage the people that matter most. Whether it's launching a new product, navigating a complex issue, or creating a powerful social campaign, our teams use insight, creativity and collaboration to make it happen.

We're passionate about creating a workplace where everyone feels valued, included and inspired to do their best work.

What's happening?

Weber Shandwick is on the hunt for a curious and hard-working Junior Associate to join our Glasgow team to kickstart a career in PR from September 2025!

This is an opportunity to immerse yourself in a fast-paced agency, work with colleagues and clients around the world and be part of a high-performing, close-knit community.

The role is a superb opportunity to start a career in communications, offering a portfolio of well-known global brands, as well as work on integrated campaigns involving earned media, strategy, creative, analytics and digital specialists. You'll be instrumental in supporting account teams managing the day-to-day running of accounts, pitching to the media and securing coverage, research, and reporting on campaigns.

We believe that the more open, varied, and diverse we are as an industry the better the work we can do - so, whether you're a school, college or university leaver, or interested in a new career - we are looking for smart people from all backgrounds who are restless and want to do impactful work.

What will you be doing?

• Help teams to develop media materials (press releases, pitch emails, reporter backgrounders, social media posts)
• Stay on top of industry news, trends, and influencers in specific industries
• Media research, developing targeted media lists (top-tier, trade, specialist areas), and pitching contacts
• Conduct research and develop media audits
• Deliver accurate and timely media monitoring and campaign results reports
• Maintain and update status reports, including materials trackers, media trackers, conference/event trackers
• Attend and participate in client meetings and/or teleconferences, accurately capture meeting notes/actions
• Event research and preparation

Who are you?

Ideally you will be:

• Keen to learn about agency life and the full flow of work we do
• A strong communicator with a keen interest in public relations and communications
• Confident taking a proactive approach to identifying opportunities for the client, practice and team
• Be an excellent communicator and possess exceptional writing skills - particularly the ability to digest complex information and turn it into compelling, understandable written copy
• Able to manage your time and consistently meet deadlines
• Attentive to detail and quality
• Fluent in Microsoft programs and digital/social media platforms, tools, and solutions

Our Values and Behaviors:

Curiosity, inclusion, courage, impact . click apply for full job details