Account Director - Consumer

Overview

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world's leading brands and businesses.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

• Develop data driven insights and strategies to drive measurable impact
• Creating impactful creative campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned first but deliver for paid and owned

Who's Applying?

We are looking for a highly experienced Account Director to join our Consumer team in London on a 6 month FTC. You'll be collaborating with a brilliant team to oversee the running client work - both locally and globally - as well as provide counsel and strategic direction, and motivate the team to craft work that truly is their best.

Responsibilities

• Develop and maintain positive relationships with clients and improve the company's reputation in terms of delivery and quality
• Provide strategic counsel to clients where possible, being able to assess problems and define logical and effective solutions for clients
• Lead the delivery of high quality earned activity, which includes development of media and channel strategies, story development and management of third parties
• Brief and inform account teams. Communicate expectations/goals to team on an ongoing basis, helping to keep team motivated by communicating clear tasks and actions
• Successfully manage client expectations, team resources, and deliverables around major campaigns and projects
• Function across disciplines with a knowledge of social media strategies and tactics
• Monitor media outlets for coverage of client and competitor news, leveraging digital and social outlets, a diverse set of influencers, etc
• Understand industry issues that directly and indirectly affect the client
• Compose media materials (press releases, pitch notes, client briefings, messaging documents, sample Q&A, proposals, bylined articles, supporting social content, etc.) and conduct media outreach
• Develop and build relationships with media
• Brainstorm and bring to life compelling ideas for client and media
• Work successfully with partner agencies as part of a client integrated agency team, both internally at WS and externally

Qualifications

• A brilliant understanding of what makes an earned story - and how to make them travel across multiple channels
• An excellent communicator, you'll build connections quickly with the people around you
• Strategic mindset - you will be able to anticipate potential roadblocks and keep ahead of the curve with emerging trends
• Proven project management skills, leading multiple teams, as well as interagency, to deliver work that meets expectations
• Strong social and digital acumen - highly competent at developing and executing influencer programs, social listening and wider digital and social strategies

Core Benefits

• Private medical insurance
• Group life assurance
• Group income protection
• Employee Assistance Programme
• 25 days' annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off and discretionary festive closure
• Equivalent of $250 USD for new joiners on 6 month+ contracts to support home working setup
• Buy or sell holiday
• Additional life assurance cover
• Critical Illness Insurance
• Travel insurance
• Health screening
• Cycle to work scheme
• Health cash plan
• Flexible working with our 3:2 hybrid work model
• Flexible public holidays
• Exclusive shopping discounts and perks
• Season ticket loan
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies

Equal Opportunities

At IPG DXTRA we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.